Hey, Let me tell you about the most expensive mistake in Facebook advertising. It’s not bad targeting. It’s not even weak creatives. It’s the call-to-action. You can have the perfect headline, stunning visuals, and compelling copy. But if your CTA doesn’t tell people EXACTLY what to do next, they’ll just scroll past. And all that […]
35 Call-to-Action Formulas That Actually Get Clicks Read More »
Hey there, Let me tell you about the weirdest ad I saw this week. A skincare brand opened their ad with: “This moisturizer was created out of pure spite.” I stopped scrolling. You probably would too. Turns out, the founder had terrible acne, spent thousands on dermatologists who dismissed her concerns, and got so fed
The “Villain Origin Story” Ad Angle That’s Crushing It Right Now Read More »
Hey, Welcome to the 87th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse Monday,
Why Weird Wins: Gymnastics Forza – Ad Pulse Monday 87 Read More »
Hey, Welcome to the 96th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse Monday,
Save the Ocean – Ad Pulse Monday 86 Read More »
Hey, Welcome to the 95th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse Monday,
Piecing The Puzzles – Ad Pulse Monday 85 Read More »
Hey, Welcome to the 86th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse Monday,
Astaxanthin Softgels That Do More Than Vitamin C Ever Could – Ad Pulse Monday 84 Read More »
Hey, Welcome to the 85th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse Monday,
What Omni Toppers Can Teach You About Emotional Advertising – Ad Pulse Monday 83 Read More »
Hey, Welcome to the 82nd edition of Ad Pulse Monday! If you are new here, every week I highlight a top-performing ad and explain what makes it successful, from the creative to the copy. You can use these lessons to improve your own campaigns. If you are a regular reader, welcome back for another deep
Project Montessori Magnetic Story Puzzle Books – Ad Pulse Monday 82 Read More »
Hey, Welcome to the 81st edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse Monday,
Jet Fuel Meals – Ad Pulse Monday 81 Read More »
Hey there, Last Tuesday, I was reviewing a client’s Meta ads dashboard and nearly spit out my coffee. Their video ads had a 12% hook rate. Which means 88% of people who saw their ad bounced within 3 seconds. Ouch. But here’s where it gets interesting: After implementing what I call the “3-Second Reverse Hook,”
The “3-Second Reverse Hook” That Tripled Our Client’s Watch Time Read More »
