E-commerce & D2C

Ad Pulse Monday 96 – A Crohn Patient’s Story

Hey, Welcome to the 96th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse Monday, […]

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Ad Pulse Monday 92 – Bear Balanced Creatine Gummies

Hey, Welcome to the 92nd edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse Monday,

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Ad Pulse Monday 91 – The Chase Buddy Interactive Dog Toy

Hey, Welcome to the 91st edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse Monday,

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Ad Pulse Monday 90 – Wireless Heated Blanket Shawl

Hey, Welcome to the 90th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse Monday,

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The “3-Second Reverse Hook” That Tripled Our Client’s Watch Time

Hey there, Last Tuesday, I was reviewing a client’s Meta ads dashboard and nearly spit out my coffee. Their video ads had a 12% hook rate. Which means 88% of people who saw their ad bounced within 3 seconds. Ouch. But here’s where it gets interesting: After implementing what I call the “3-Second Reverse Hook,”

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