Work With Me
10+ years · $125M+ ad spend managed

Turn your ad spend into predictable growth.

I’m Sannidhya Baweja — performance marketer, founder of Baweja Media, and co-founder of Trackocity. For over a decade I’ve helped founders and operators turn Meta & Google ads into profitable, predictable revenue — across the UK, US, Canada, India, Australia & GCC.

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Sannidhya Baweja - Meta and Google Ads consultant
10+
Years in Performance Marketing
$125M+
Ad Spend Managed
50K+
YouTube Subscribers
8-Fig
Client Revenues Driven
Trusted by brands across the UK · US · India · GCC
Twin BirdsSatinder SartaajKass CareMaharishi AyurvedaTaylor & FrancisLevel Up For WomenLeadlyBeasyFitCrystalliciousFace ClinicsGrowdentIACGJaeyCoach Kartikay MahajanNaavaOutsparkPraanaaQuality FibreViral ChillyBHSTwin BirdsSatinder SartaajKass CareMaharishi AyurvedaTaylor & FrancisLevel Up For WomenLeadlyBeasyFitCrystalliciousFace ClinicsGrowdentIACGJaeyCoach Kartikay MahajanNaavaOutsparkPraanaaQuality FibreViral ChillyBHS
Proof, not promises

Real campaigns. Real numbers.

A decade of managing serious ad spend across healthcare, finance, e-commerce and high-ticket services.

£14
UK Lead-Gen — 274K+ leads
Avg CPL of £14 across a multi-account Facebook structure, £5.2M+ managed.
+1,069%
US Cosmetic Surgery
Procedures booked up 1,069% at $145 per procedure, acquisition cost down 92%.
$50K→$1.5M
Coaching firm, monthly spend
Scaled budget 3,860% with controlled CPA and 30+ live ad templates.
Video testimonials

Real clients. Real results.

★★★★★
“We ran Meta ads ourselves with good results, but couldn’t scale — and at that level, small mistakes cost big. We booked an audit call with Sannidhya’s team. What stood out was the structure: no random advice, just a proven SOP for daily optimisation. He works with you like he’s part of the team.”
30×Ad Spend
−63%CPA
A
Atul
Co-Founder, Outspark
★★★★★
“Our CPA jumped from ₹900 to ₹1,800 in two months — same ads, same audience, but no proper tracking. Sannidhya’s team showed us exactly where money was leaking: duplicate audiences and zero attribution. We signed up for 1-to-1 consulting, and now our CPA is back under control.”
−40%CPA
+50%Ad Spend
N
Naman
Founder, BeasyFit
★★★★★
“My cost per lead was going up every week — 15+ campaigns running with no structure. I booked an audit call and they told me exactly what was broken. By the third 1-to-1 session, my account was cleaned up, I had a proper scaling framework, and I was tracking every rupee.”
4Funnels Launched
+103%ROI
K
Kartikay
Health Coach
★★★★★
“Our ROAS was stuck at 3 and we were spending 33% of revenue on Meta ads. Sannidhya’s team found the exact problem — we were burning money on ad frequency. We took their 1-to-1 consultation, and last month our ROAS crossed 8 and Meta spend dropped to 12% of revenue.”
8×ROAS Crossed
−71%Ad Cost
S
Sarbhjeet
Founder, Crystallicious
From my course students
★★★★★
“Honestly, I had no idea about the ABC of Facebook ads — someone like me, I didn’t think I’d get it. The best part is the support you get from him: it’s a complete system, not just videos. Now I’m actually nailing it.”
C
Chetan
CEO, Level Up For Women
★★★★★
“I’d been following ad content for a while, but I wanted to understand the numbers at scale. That’s the thing — it’s amazing value for money, and the support Sannidhya provides is just excellent.”
AK
Ashish Karia
YouTuber
★★★★★
“Even while running ads for clients, I was stuck on the finer things. What he teaches is so easy to understand, and Sannidhya is always available — he clears every doubt. After this, I generated 5× ROAS for my clients.”
VT
Vikrant Thakur
Facebook Ads Expert
★★★★★
“I didn’t expect it to move this fast — it happened in just two months. I could take my doubts straight to him, and with every update and the community behind me, I hit 4× ROAS and doubled my salary.”
B
Bhavna
Digital Marketer
★★★★★
“For my e-commerce brand he guided my whole digital-marketing journey — and apart from the advertising, he guided me on the business side too. My sales have skyrocketed. I highly recommend working with him.”
NB
Neeraj Bhise
Founder & CEO, Alpha Weebs
★★★★★
“If you actually want to scale Facebook ads, you have to optimise lots and lots of campaigns — that’s where I was stuck. Any question I had, I’d get the answer in just a few minutes. It scaled my results drastically.”
HK
Harshad Kamble
Business Owner
Sannidhya Baweja holding a coffee mug in front of an audience wall
About Me

Engineer by training. Marketer by obsession.

I didn’t start in marketing — I started as an engineer, trained to think in systems and solve problems methodically. When I found performance advertising, I brought that same precision to ad accounts.

Today I run Baweja Media, co-founded Trackocity (attribution built for operators), teach 50K+ on YouTube, wrote the bestselling book Increase the ROAS Of your Facebook ads (10,000+ copies), and advise founders and in-house teams who want to own their growth — not outsource and hope.

How I can help →
Work With Me

Consulting that makes you self-sufficient.

I don’t do done-for-you. I work alongside founders and operators — auditing your accounts, fixing the structure, and building the systems and creative strategy so your team can scale profitably without me.

Every engagement starts the same way: a focused audit call with my team to pressure-test your funnel and see if we’re the right fit.

Book an Audit Call →
The first step

The Audit Call

A working session where we dig into your ad accounts, funnel and numbers — and you walk away knowing exactly what’s holding growth back, whether or not we work together.

  • ✓ Account & funnel teardown
  • ✓ The 2–3 changes that move the needle
  • ✓ Honest fit assessment
1

Book an audit call

Apply and grab a slot with my team.

2

We tear it down

Accounts, funnel and numbers, end to end.

3

You get the fixes

The 2–3 changes that actually move ROAS.

4

Scale with systems

We build it so your team runs it without me.

Products & Programs

Everything I’ve built to help you win.

From a beginner course to advanced systems, a live workshop, my bestselling book, and an attribution tool — pick your level.

Flagship · Advanced

Advanced Facebook Ads Course

The complete IROF system — Increase the ROAS Of your Facebook ads — the exact frameworks I have used to fix 500+ ad accounts. Lifetime access, 6 months of Discord support, plus 14 days of Trackocity.

Get the Course →
Beginner → Expert

Basic Facebook Ads Course

Go from zero to confidently running profitable campaigns — 60+ videos, 10+ hours, 200+ AI tools & 500+ prompts, and a 1,000+ member community. Lifetime access.

Start Learning →
Workshop · 3 hours

IROF Workshop

Scale your Facebook ads in under 3 hours — crafting offers, finding winning creatives, and AI-powered scaling. Not for beginners.

Watch Now →
Bestselling Book

The IROF Book

“Increase the ROAS Of your Facebook ads” — my bestselling book, 10,000+ copies sold. The framework that started it all.

Get the Book →
Tool

Trackocity

Ad attribution built for operators — see your real ROI even with iOS restrictions, so you scale what actually works.

Explore Trackocity →
Free · Coming soon

Resources & Lead Magnets

Templates, guides and swipe files from real campaigns — a growing free library for operators.

Browse Soon →
FAQ

Questions, answered.

Do you run ads for me (done-for-you)?

No — I consult. I work alongside you and your team to audit, fix and scale your ad accounts. Every engagement starts with an audit call.

Who do you work with?

Founders, operators, freelancers and in-house teams who run their own Meta and Google ads — from small daily budgets to multi-lakh monthly spends.

What does IROF mean?

IROF stands for Increase the ROAS Of your Facebook ads — my bestselling book (10,000+ copies) and the framework behind my courses.

What is the difference between the Basic and Advanced Facebook Ads course?

The Basic course takes you from beginner to expert on running profitable campaigns. The Advanced course is the full IROF scaling system I have used to fix 500+ ad accounts.

How do I start working with you?

Book an audit call. My team reviews your accounts and we decide together whether we are the right fit.

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SANNIDHYA BAWEJAWork With Me