Hey, Welcome to the third edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business If you’re already familiar with Ad
Ad Pulse Monday 3 – The Enigma of Firefly Lights Read More »
Hey, Last week, I shared insights on structuring B2B ad accounts, and many of you expressed interest in the B2C Facebook ads account structure as well. For those enrolled in my advanced Facebook ads course, you’ll find this information in the resource section of our WhatsApp group. If you’re a course participant and haven’t utilized
New Way to Structure B2C Facebook Ads Account Read More »
Hey, Thank you for the fantastic response to our introductory edition of this series. I’m thrilled that you loved it! Without further ado, let’s dive into this week’s ad spotlight: Laundry Miracle Watch the full video here: https://bit.ly/3u59fqP If you’re unable to access TikTok, you can watch the video here: https://bit.ly/4aZx8AN 1. Thumbnail score: An
Ad Pulse Monday 2 – Unveiling the Laundry Miracle Read More »
Hey {first_name}, This week, I’ve decided to share something that I believe will be particularly valuable for you. If you’re a part of our advanced fb ads training course, you’re likely familiar with the structure I’m about to discuss. A couple of months ago, I shared this same structure with you, and it’s also detailed
Master B2B Facebook Ads: Expert Training for Success Read More »
Over the past few weeks, we’ve delved deep into the user conversion journey. Last week, I covered the final piece: conversion rate optimization (CRO). To be honest, I didn’t anticipate receiving so many emails from you asking for the CRO checklist. I want to extend my heartfelt thanks to everyone who has appreciated this series
In a Nutshell: Your Complete User Conversion Journey Guide Read More »
Welcome to the next installment in our series, where we explore metrics in the User Conversion Journey, using insights from the Meta Ads library. To identify what might be hindering your ad performance. Till now, we have talked about CPM, CTR, Thumbstop ratio, hold rate, CPC, and CPLV. And in this week’s Baweja Buzz edition,
Let’s talk about Conversion Rate and Meta Ads Library Read More »
Welcome to Baweja Buzz, where we delve into the secrets of landing page views optimization to boost your ad performance and drive better results.In this series, where we explore and improve upon each metric within the User Conversion Journey that might be hindering your ad performance. Till now, we have talked about CPM, CTR, Thumbstop
Secrets of Landing Page Views Optimization & CPLV Unveiled Read More »
Welcome to the next instalment in our series, where we explore and improve upon each metric within the User Conversion Journey that might be hindering your ad performance. Till now, we have talked about CPM, CTR, Thumbstop ratio and hold rate, and in this week’s Baweja Buzz edition, we are going to talk about CPC.
Mastering CPC: The Crucial Metric in Your Facebook Ads Read More »
In our last post, I discussed the hold rate: what it is and why it might be low. If you haven’t read that yet, check it out here. Let’s explore Facebook ad strategies for enhancing hold rate. But first, a quick recap of the formula: Hold Rate = (Thruplays / 3-second video views) x 100
Facebook Ad Strategies to Skyrocket Your Hold Rate Read More »
Key takeaways Hold rate is the share of viewers who keep watching your video ad past the opening hook — after the thumbstop. It sits in the User Conversion Journey (UCJ), right after CTR and thumbstop ratio. A low hold rate means your hook worked but the body lost them — a creative problem, not
Improve Your Hold Rate, Improve Your Meta Ads ROAS! Read More »
