Hey,
Welcome to the very first edition of Ad Pulse Monday, a series I’m incredibly excited to start. This initiative is inspired by the world-famous “Creators Hook” post, a favorite among YouTubers for thumbnail ideas. Similarly, we will be diving into ad ideas every week.
Each week, we will select an ad or ads that I believe have performed well. Then, we will discuss why they were successful, key takeaways, and how you can apply these insights to your business.
Exclusive to Our Community
Remember, Ad Pulse Monday is an exclusive perk for those who’ve been part of my journey by purchasing any of my products or services. It’s a way of saying thank you and providing extra value to your experience with us.
Collaboration with Minea
I’ve been eager to launch this series for quite some time. The catalyst? Discovering Minea a few months back. We struck a deal: I use and promote their fantastic tool, and in return, you get the best ad insights weekly. And yes, while this is a promotional post, rest assured, I only endorse tools I personally use and trust for my clients.
Here we go with the first post, where I will review an ad or ads, depending on how many I like and the amount of time I have.
Here’s how I will approach each ad:
Firstly, I will present a screenshot of the ad. If it’s an image, I will show a screenshot of that image. If it’s a video, I will provide an image of the video’s thumbnail along with a link to watch the entire video.
Next, I will analyze it based on the following criteria for a video ad:
1. Thumbnail Score:
This score reflects my opinion about the thumbnail. Is it effective? Does it provide any pattern interruption?
2. Hook Score:
This assesses whether the first three seconds are engaging, and if so, the reasons behind their effectiveness.
3. Retention Score:
This score evaluates whether the video is worth watching all the way through after the first three seconds and the duration of the ad.
4. Click Score:
This discusses the Call To Action (CTA), specifically what is being used and whether it’s effective enough to increase your Click-Through Rate (CTR).
5. Ugly Score:
This is my personal score to gauge whether the ad is polished. I believe that the uglier the ad, the more relatable it is, which leads to more clicks and conversions.
All points will be given out of 5.
Caption Column:
Then, I will discuss the caption and provide my perspective on it, if any.
Finally, I will address:
“How can you use this for your business?”
For an image ad, the process will be similar, but I won’t be able to provide a Hook score or Retention score for obvious reasons.
This will be the structure for all the ads I review here. In the future, I might increase or decrease these criteria depending on various factors like redundancy and novelty.
Let’s start with Ad 1:
Thumbnail:
To view the full video ad, click this FB Ad Post link: https://www.facebook.com/permalink.php?story_fbid=pfbid02bqnLJyQ36UKeJeNLAgGEoMvT5GB8EjW1iFd52esGGAC94JfHMks27pmZQCrBmLd2l&id=111356431700618
1. Thumbnail Score:
I think the thumbnail score here is 3 out of 5. They could have done many things, but they missed doing them. The image instantly suggests that this is a skin-related product but fails to communicate everything about it. I would have used an overlay or a heading to mention something about blackhead removal for a clearer idea.
2. Hook Score:
Whatever complaint I had about the thumbnail has been addressed in the first three seconds. They don’t waste a single second and get straight to the point.
5/5 for the same. Also, these kinds of gross videos are comforting for the sensory nerves, which is why they will have more than a 30% thumbstop ratio for the video.
3. Retention Score:
The video progresses, asks a question, then shows real-life applications where couples are using it together, sparking oxytocin and love hormones, and providing an emotional reason to buy it. This is accompanied by a lot of before-and-after shots, done on people of various ethnicities to demonstrate effectiveness. The soothing background music adds to the ad, making it perfect for retaining viewers. 5/5 for execution.
4. Click Score:
1/5 points because there is no lower score. Most ads of this kind fail to provide a clear CTA at the end of the video. There is no exclusivity, FOMO, or anything that creates urgency.
5. Ugly Score:
It strays from branding and is not a polished ad. It could have been more ‘ugly’ if they had made it more native by using the platform’s fonts, so I will give it 4/5.
Caption:
I would give it 3/5 as it is concise but appears bulky and unreadable. They could have improved it by introducing line breaks and bullet points, but since it is quite brief, it gets 3 points.
Finally, how can you use this for your business?
I think this section is redundant, and I might remove it in the future as you will have figured out by now what you need to do. If not, here is what you need to do:
1. Get straight to the point with the help of video and words on top of the video so that everyone knows what this ad is about.
2. Use good storytelling and background music to keep viewers engaged until the very end.
3. Make it look ‘ugly’ and remove every trace of branding from your ad, as they have done.
I think these are the only three takeaways from this ad.
Well, that’s all for the post, folks!
Finally, I would like to add that I will continue sending you these ads every Monday, but they alone may not be sufficient for your success as you would want more concepts under your belt.
Therefore, if you are a Facebook ads marketer and want more ads like these for yourself, then go ahead and check out Minea.
Here is the promo code offering you 20% off for 3 months: SANNIDHYA20
And here is my affiliate link: [https://app.minea.com/find-winning-product?ref=k63dd]
Since this is the first post, I have included only one ad to gauge the response. Depending on the workload and my availability, I may or may not increase the number of ads in each edition of my post.
Also, let me know which niche’s ad I should pick up next for you. I would love to hear from you.
DISCLAIMER: This post contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission.