Hey,
Struggling to get your Facebook or Instagram ads approved? Or maybe they’re just not hitting the mark you expected?
Your ad copy might be the culprit.
Once you hit publish, your ad heads straight into Meta’s review queue. To cut down on spam and keep things clean, Facebook has set up some pretty strict Advertising Standards.
Within 24 hours, your ad will either pass the test or get bounced back for revisions.
And guess what?
A lot of times, ads are rejected because of certain trigger words in the copy—even if the overall ad doesn’t break any rules.
So, I’ve put together a list of 68 words that are big no-nos in your FB ads.
Now, TBH, I’ve been using many of these words in my ads, and I won’t lie about it.
However, I’ve often seen our ads get disapproved due to these words. It’s common for my ads to include terms like ‘Facebook’ and ‘earn money.’
But whenever an ad gets rejected, I usually pinpoint which word triggered the disapproval.
Essentially, my advice is to be aware of these words and keep them handy for future reference. Use them in your ads, but do so moderately.
Here are the 68 words that you should avoid in your Meta ads:
- You
- Your
- Race
- Religion
- Age
- Diet
- Weight loss
- Fat
- Depression
- Anxiety
- Stress
- Fear
- Shock
- Earn
- Get rich quick
- Work from home
- Scam
- Profanity
- Sexual
- Intimate
- Pandemic
- Corona
- Coronavirus
- Infection
- Disease
- Social distance
- Confirmed case
- Positive case
- Aggressive
- STOP
- Facebook (in certain contexts)
- Copyright
- Cigarettes
- Vaporizers
- Guns
- Ammunition
- Explosives
- Politics
- Sex minorities
- Gender identification
- Conspiracy theories
- Feminism
- Body positivity
- Illegal
- Forbidden
- Dangerous
- Unauthorized
- Misleading
- Deceptive
- Fraud
- Pyramid scheme
- MLM (Multi-Level Marketing)
- Miracle
- Cure
- Illegal drugs
- Steroids
- Gambling
- Betting
- Casino
- Loan sharks
- Quick cash
- Debt relief
- Bankruptcy
- Easy money
- Overnight success
- Pyramid
- Ponzi scheme
- High-risk investment
P.S. Some of these are themes, not just words. But my actual point is to spread awareness about both words and topics. I couldn’t find a single term that covers both words and themes for the title, so I just went with ‘word.’
By understanding these triggers, you can refine your ad copy to not only resonate with your audience but also glide through Facebook’s review process.
Here’s to smoother ad approvals and successful campaigns!