₹500/day Meta Business Ads Strategy

/ Facebook Ads / By

Hey,

I recently shared a carousel outlining my Meta Business Ad Account Strategy for a daily budget of just ₹500, and it took off—sparking the highest engagement I’ve ever seen on a post, carousel, or reel!

This made me realize that a well-crafted Meta Business Ads Strategy is something everyone should know about.

Chances are, you might have missed it. So, I’m here to ensure you get this crucial info.

Without further ado, let’s dive into this Meta Business Ads Strategy:

Step 1: Create 5 Types of Ads:

  • User-Generated Content (UGC)
  • Unboxing Video
  • Customer Testimonial
  • Storytelling Video
  • Single Image (highlighting Benefits & Pricing)

Step 2: Choose Your Audience (in this order):

  • Lookalike of Purchasers
  • Lookalike of Initiate Checkouts/Add to Carts
  • Lookalike of Meta Engagers
  • Generic Interests (e.g., Engaged Shopper)

Step 3: Campaign Structure

  • Set up 1 ABO Campaign.
  • Include 3 Ad Sets, each with a ₹166 budget.
  • Assign the top 3 audiences from Step 2 to each Ad Set.
  • Feature the ads from Step 1 in all Ad Sets.

Step 4: Optimization

For a deep dive into optimization strategies, check out this carousel on my profile: https://www.instagram.com/p/C1Ey0kwPS6s/?img_index=1

Step 4.5: Deduction & Iteration

  • After a week, identify the winning elements
  • If no winners, repeat Steps 1-4.5
  • Continuously find new winners by repeating these steps

Step 5: Scaling Up

  • Utilize winning creatives and audiences.
  • Launch a new CBO campaign focused on scaling.
  • Add all winners to this campaign for growth.


This Meta Business Ads Structure is designed to help you eventually scale beyond a ₹500/day budget.

Additionally, some folks raised concerns in the carousel comments about whether the budget for one ad set is sufficient to draw meaningful conclusions.

My response?

If you understand how early indicators work, this budget is adequate; if not, you might find it challenging. To master early indicators, click here: https://sannidhyabaweja.com/complete-user-conversion-journey-guide/

Remember, the key to success with a limited budget is smart structuring and constant iteration. Start small, learn fast, and scale wisely with this Meta Business Ads Strategy.

Looking forward to hearing about your successes and insights!

In conclusion, this ₹500/day Meta Business Ads Strategy offers a clear path to success with limited resources. Focus on diverse ad types, targeted audiences, and constant iteration. By following this strategy, you can effectively scale your campaigns and achieve impactful results, maximizing your ad spend efficiently. Want to learn more? Click here to explore our ROAS Rundown Saturday and take your ad strategy to the next level!