Hey,
Is your current B2B Facebook Ads account a disorganized mess?🤯
Are you constantly confused and frustrated while trying to figure out what’s working and what’s a waste of budget
You’re not alone!
Many businesses struggle with disorganized Facebook ad structures, which can lead to underperforming campaigns and a mountain of extra workload trying to untangle the mess.
Here’s the thing: to scale your Facebook ads effectively, you need a solid structure as your foundation. You wouldn’t build your dream house without a blueprint, right? Your ad account demands the same level of precision.
To steer you in the right direction, I’m spilling the beans on my 7-figure Facebook Ads Account Structure for B2B accounts. This setup isn’t just another strategy; it’s a proven framework that’s helped me generate over £1 million per month. 💰
I’m confident this structure will transform your B2B advertising and elevate your campaign performance to meet your goals.
Ready to get started? Let’s dive in.
Step-1: Awareness Campaign
You can opt for a video view, post-awareness campaign, or whatever suits your style.
Pro tip: focus on major placements like Reels, Stories, and Feeds.
Step-2: Experiment Campaign
Set this up on ABO and use it to test various elements such as CTA, button, caption, audience, and creative. ABO ensures sufficient spending across all creatives.
Step-3: Scaling Campaign
Once any creative or audience from the experimental campaign shows promise, shift them here. This campaign is an accumulation of all the winners, usually run on CBO.
Step – 4: Remarketing Campaign
Despite changes in efficiency, remarketing still has value, especially targeting those who have interacted with any Meta property. This has shown great results, so allocate a minimal budget to it.
Step-5: Cost/Bid Cap Campaign
Understand your CPA, multiply it by 0.8, and use that figure as your bid for this campaign. It should contain only one ad set with a bid or cost cap, focusing solely on proven winners.
Step -6: My secret sauce/Insider tip
A crucial strategy in my approach is managing ad sets efficiently. I ensure to never exceed four ads within a single ad set across the account.
Implementing this structure won’t just organize your ad efforts—it’ll amplify them. With this clear and systematic approach, you’re not just running ads; you’re mastering them. So, are you ready to take control and see real results?
Happy advertising!