66 Ways to Enhance Your Facebook Ad’s Thumbstop Ratio
If you’re unfamiliar with the term “thumbstop ratio,” you might have missed my previous email, but I’ll give you a brief recap. The thumbstop ratio is a metric for assessing the initial engagement level of a video ad. It’s calculated as follows: Thumbstop Ratio = (Number of 3-second video views / Number of impressions) * […]
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