Hooks, angles and creative strategy for Meta ads — what stops the scroll in the first three seconds, and how to iterate winners without burning out the concept.
Hey, There’s no debate about this – video ads on Facebook deliver results and how! They have 30% more engagement and a massive 60% increase in conversion rate compared to image ads on Facebook. Hubspot’s research says it all: users are 64% more likely to engage with a product after watching a video about it.
Hey, Struggling to find inspiration for your Facebook ads? Crafting attention-grabbing ads that convert is tough, but these free ad libraries can make it easier! But here’s the good news: There’s a ton of free inspiration out there in the form of free ad libraries. These gems are packed with a diverse array of ads
5 Free Ad Libraries to Create Viral Ads (For both B2B and B2C) Read More »
Hey, ‘Splendid!’ ‘Stunning!’ You might come across these Magnetic Words for Facebook Ads every day. They seem similar, but do they attract your audience in the same way? Can just one word skyrocket your ad’s conversion rate? In my 7-year journey, I’ve seen it happen time and time again! I firmly believe every single word
100 Magnetic Words for Facebook Ads That Convert 10x More Read More »
Over the past few weeks, we’ve delved deep into the user conversion journey. Last week, I covered the final piece: conversion rate optimization (CRO). To be honest, I didn’t anticipate receiving so many emails from you asking for the CRO checklist. I want to extend my heartfelt thanks to everyone who has appreciated this series
In a Nutshell: Your Complete User Conversion Journey Guide Read More »
Welcome to the next installment in our series, where we explore metrics in the User Conversion Journey, using insights from the Meta Ads library. To identify what might be hindering your ad performance. Till now, we have talked about CPM, CTR, Thumbstop ratio, hold rate, CPC, and CPLV. And in this week’s Baweja Buzz edition,
Let’s talk about Conversion Rate and Meta Ads Library Read More »
Welcome to Baweja Buzz, where we delve into the secrets of landing page views optimization to boost your ad performance and drive better results.In this series, where we explore and improve upon each metric within the User Conversion Journey that might be hindering your ad performance. Till now, we have talked about CPM, CTR, Thumbstop
Secrets of Landing Page Views Optimization & CPLV Unveiled Read More »
In our last post, I discussed the hold rate: what it is and why it might be low. If you haven’t read that yet, check it out here. Let’s explore Facebook ad strategies for enhancing hold rate. But first, a quick recap of the formula: Hold Rate = (Thruplays / 3-second video views) x 100
Facebook Ad Strategies to Skyrocket Your Hold Rate Read More »
Key takeaways Hold rate is the share of viewers who keep watching your video ad past the opening hook — after the thumbstop. It sits in the User Conversion Journey (UCJ), right after CTR and thumbstop ratio. A low hold rate means your hook worked but the body lost them — a creative problem, not
Improve Your Hold Rate, Improve Your Meta Ads ROAS! Read More »
Okay, so this is the next part in the series of posts where we talk about one metric that sucks for your ads, and we start improving it. Till now, we have talked about CPM and CTR, and in this week’s Baweja Buzz edition, we are going to talk about thumbstop ratio. Now, if you
Last time we delved into the intricacies of decreasing CPM. This time, let’s tackle the next obstacle in the user conversion journey: the all-important Click-Through Rate (CTR). Before we dive in, I sense you might be wondering, “Why is he focusing on the next obstacle? Are we missing a step?” If that’s tickling your mind,
