Facebook Ads Metrics You Should Track

FB Ads Hack #6- 3 Crucial Metrics To Measure Your FB Ads Success

Hey, welcome to the Facebook ads hacks series. This post will help you track important Facebook ads metrics for better measurement of your ad campaigns.

This is how your Facebook ads dashboard looks on any typical day.

Facebook ads metrics dashboard

Needless to say, there are so many Facebook ad metrics you can look at here.

And if this wasn’t enough, then you have the option to customize the columns and add a few more metrics.

Facebook ads metrics

But instead of solving anything, having so many metrics confuses and overwhelms any Facebook ads expert.

It had the same effect on me as well.

But later on, I realized not all the metrics are essential.

I am not saying that they will never be of any use. But I am saying that you don’t need these metrics when you are just starting or when you are superficially auditing the account.

You will only need these ad metrics when you have to deep dive into particular aspects of your ad, and only then will they be useful.

Now, what are those three Facebook ad metrics?

Here are those in the order of priority.

  1. Cost Per Lead/Cost Per Acquisition/Cost Per Result
  2. Conversion Rate
  3. Cost Per Link Click

First, I look at my north star, which is Cost Per Result.

If it is fine, I don’t look at any other thing.

But if it is wrong, I try to figure out the bottleneck inside the user’s journey.

Is the issue after they landed on the website or when they are on Facebook itself and see the ad?

If the Conversion Rate is low and the Cost Per Click is acceptable, then probably we need to make some changes on the landing page or let the campaign run uninterrupted for a while and let Facebook find the audience’s pocket that converts.

If the Conversion Rate is acceptable, but the Cost Per Click is the hurdle, you need to work on the creatives and caption.

Once with the help of these metrics, you have identified where the problem is, post that you can deep dive and figure out what exactly the problem is.

For example, if you know the problem is with CPC, you will go one layer below and figure out if it is because of ad fatigue by looking at the Frequency or Click Through Rate, or any other metrics. But first of all, you have to look at these three metrics to get the best starting point.

I hope this helps you next time you are selecting the metrics for your Facebook ads.

That’s it in today’s Facebook ads Hacks class. If you want to learn more about Facebook ads and how to convert customers with Facebook ads, get my Facebook ads course here.

The next Facebook ads hack is about the best techniques to reduce the touchpoints before the customer buys? Do check it out.

If you want me to bring customers to your business through Facebook ads, book a call with me.