Hey, Welcome to another Facebook ads hacks class. Today’s hack is about how can you reduce customer journey touchpoints and improve conversions.
What is a customer journey touchpoint?
Customer journey touchpoints are a point of contact between your business and your customers, clients, or audience. With every touchpoint, you have the opportunity to either strengthen or weaken the relationship between your brand and your customer.
I thought it takes around 7 touches before a prospect gives in and purchases your product.
But, did you know, on average, it takes around 28-62 touch points before a prospect becomes your customer.
Experts have varying options on how many touchpoints it takes to make a sale. Some estimate anywhere from 28-62 touchpoints is required, while others state this number may be upwards of 500 touchpoints. Many factors go into how many interactions with your brand a consumer will have before making the purchase: sales cycle, price, brand perception, brand loyalty, and consumer demographics.
I have said this repeatedly in many of my videos, but I guess there is a reason for the same.
I have always been able to cut down the user journey significantly by using just this hack which I will be discussing with you.
In addition, I have also been able to reduce the average amount spent on these touchpoints.
I use instant experience ads!
Now, how does using instant experience accomplish this?
I am glad you asked.
These are like mini websites that open on Facebook/Instagram itself.
One doesn’t even have to leave the platform; the user can get the same website experience on Facebook.
Because the same two things happen.
- Since Facebook aims to keep people on its platform, it pushes the ad with a cheaper cost per impression and per click. (I am assuming one doesn’t put horrible creatives here)
- The viewer gets to experience your mini-site, resulting in high familiarity and brand recall.
These things cut short the user journey and decrease the average amount you spend to get in front of your target audience and interact with them.
I prefer running them on my top-of-the-funnel audience for the reasons I just mentioned.
Anyway, I understand that setting up an instant experience ad can be overwhelming; therefore, I have created a video just for that.
Go through the video and fill in the comment section with your doubts and thoughts!
That’s it in today’s Facebook ads Hacks class. If you want to learn more about Facebook ads and how to convert customers through it, get my Facebook ads course here.
The next Facebook ads hack is about how to get clients for Facebook ads? Do check it out.
If you want me to bring customers to your business through Facebook ads, book a call with me.