Facebook Ads

Hey Let me ask you something – how many times have you scrolled past an ad without even reading it? Probably too many to count. And that’s exactly what’s happening to your ads if your headline doesn’t stop people in their tracks. Most marketers pour all their energy into the visuals and body copy but […]

Hey After spending millions on ads, testing thousands of creatives, and scaling campaigns to nine figures, I’ve seen what works—and what fails. So here’s the gospel truth? Facebook ads change fast. What worked last year won’t cut it in 2025. But here’s the good news: if you know exactly what levers to pull, you can

Hey Running Meta ads without a solid structure is a guaranteed way to burn money. Maybe you’ve been there—scrambling to put together an ad last minute, tweaking copy endlessly, launching with high hopes, only to see disappointing results. And then comes the frustration. Was the copy weak? Was the creative not engaging enough? Did I

Hey Here’s something wild—according to Facebook’s own research, 47% of a video ad’s impact happens in the first 3 seconds. That means if your hook isn’t strong enough to stop the scroll, your audience is gone before they even hear your message. We all know hooks are important. But how do you actually find good

Hey Ever watched a video ad and thought, “Wow, I need this”? Or maybe you saw an ad and immediately scrolled past it? That wasn’t random. That was psychology at play. Great video ads don’t just “look good.” They trigger the right emotions, hold attention, and create a desire to act. But most brands get