Hello, and welcome to this week’s Baweja Buzz!
Facebook ad planning, forecasting, and budgeting can seem like daunting tasks, especially when you’re trying to impress your boss, clients, or even yourself. I understand the struggle, which is why I’ve been hard at work addressing these concerns for you.
To help you out, I’ve created a comprehensive video that details how to forecast benchmark cost per click, conversion rates, and more for any demographic, geographical location, or niche. You can find the video here.
Trust me, mastering these skills will not only boost your self-confidence but also elevate your authority in the eyes of your clients. And remember – it’s always better to under-promise and over-deliver.
This week, I’ve also been experimenting with a little something to increase the ‘thumb stop ratio’ of my ads. Now, if you’re wondering what ‘thumb stop ratio’ means, let me enlighten you.
My friend Luke coined this metric to measure the effectiveness of video ads – it’s the ratio of the number of 3-second plays to impressions.
If you’re achieving a 30% thumb-stop ratio, you’re on the right track. Most of my current videos have a ratio below 20%, so to improve this, I’ve shot numerous ad intros that can be attached to my top-performing videos. I’m excited to share the results with you soon!
📹 Buzzing Highlights from My Social Media 📸
This week, I’ve got plenty to share!
Firstly, given that this newsletter’s focus is heavily on video ads, I thought it is fitting to share a carousel I created around the same topic.
I delve into tips on how you can boost conversions from your video ads – trust me, these tips work! Check it out here
I’m also nearing the completion of my 12-part series on common yet expensive Facebook ad mistakes and how to avoid them. If you haven’t already, do check it out on my profile.
Finally, for those of you who are always looking to boost your Facebook ads game, I’ve shared a list of all the Chrome extensions I use. These tools have been instrumental in refining my strategy, and I’m sure they’ll help you too.
I hope you find this week’s content valuable and that it gives you the tools and confidence you need to optimize your Facebook ad campaigns.
As always, please do reach out with any questions, feedback, or topics you’d like to see covered. Your insights truly help shape the future of Baweja Buzz!
Until next time, keep buzzing!
Best,
Sannidhya Baweja
The Baweja Buzz