Hey, Welcome to the 35th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
Hey, If this post were written by a group of academicians studying the impact of FB advertising, the abstract would be simple – Facebook advertisements suck Well, at least most of them do. It’s funny how we, as an industry,...
Hey, Welcome to the 34th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
Hey, Of course, you want more visitors to your website. More traffic equals more opportunities, right? But wait a minute, is your existing traffic actually converting? And if not, why keep paying Facebook to send you more of what isn’t...
Hey, Welcome to the 33rd edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
Hey, No one wakes up and spontaneously decides, "Today's a great day to buy something!" Well, except perhaps on impulse purchases. But for most, buying is a journey—one that you, as a marketer, can strategically influence with well-crafted Facebook ads....
Hey, Welcome to the 32th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
Hey, Creating Facebook audiences isn’t rocket science! But with the myriad of targeting options available, it sure can feel like it. So, how do you cut through the noise and pinpoint the right Facebook audiences, regardless of your industry and...
Hey, Welcome to the 31th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
Hey, Do you ever wonder if there’s a secret formula to achieving the perfect combination of ad targeting, copy, and creatives to smash your advertising goals? Imagine if you could peek into a crystal ball that reveals exactly what resonates...
Hey, Welcome to the 30th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
Hey, Videos are the gold mine of Facebook advertising. They have 30% more engagement and a massive 60% increase in conversion rate compared to image ads on Facebook. And there’s credible research and data to can explain why: Video helps...
