Hey Running Meta ads without a solid structure is a guaranteed way to burn money. Maybe you’ve been there—scrambling to put together an ad last minute, tweaking copy endlessly, launching with high hopes, only to see disappointing results. And then...
Hey, Welcome to the 54th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
Hey Here’s something wild—according to Facebook’s own research, 47% of a video ad’s impact happens in the first 3 seconds. That means if your hook isn’t strong enough to stop the scroll, your audience is gone before they even hear...
Hey, Welcome to the 53rd edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
Hey Ever watched a video ad and thought, “Wow, I need this”? Or maybe you saw an ad and immediately scrolled past it? That wasn’t random. That was psychology at play. Great video ads don’t just “look good.” They trigger...
Hey, Welcome to the 52nd edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
Hey Here’s a quick question: When was the last time you bought something for its features alone? Probably never. People don’t buy features—they buy what those features do for them. In other words, they buy benefits. Yet, many marketers make...
Hey Let’s be real—your landing page might be the very thing stopping your ad clicks from turning into conversions. It’s frustrating, right? You’ve done the hard work of getting people to click, but when they land on your page, something’s...
Hey, Welcome to the 51st edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
Hey, Welcome to the 50th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
Hey, Here’s the truth: your audience doesn’t trust you. Don’t take it personally—it’s just how people are wired. They trust other people’s experiences more than your promises. That’s why testimonials aren’t just a nice-to-have in your ads; they’re the backbone...
Hey, Welcome to the 49th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
