Goodbye Breakouts – Ad Pulse Monday 57
Hey, Welcome to the 57th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
How I Write Facebook Ad Headlines That Get Above 2% CTR Every Time
Hey Let me ask you something – how many times have you scrolled past an ad without even reading it? Probably too many to count. And that’s exactly what’s happening to your ads if your headline doesn’t stop people in...
Perfect Meal Protein – Ad Pulse Monday 56
Hey, Welcome to the 56th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
33 Insider Secrets to Crush Facebook Ads in 2025
Hey After spending millions on ads, testing thousands of creatives, and scaling campaigns to nine figures, I’ve seen what works—and what fails. So here’s the gospel truth? Facebook ads change fast. What worked last year won’t cut it in 2025....
Coffee Whey Protein – Ad Pulse Monday 55
Hey, Welcome to the 55th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
The Step-by-Step Meta Ad Creation Blueprint You Wish You Had Sooner
Hey Running Meta ads without a solid structure is a guaranteed way to burn money. Maybe you’ve been there—scrambling to put together an ad last minute, tweaking copy endlessly, launching with high hopes, only to see disappointing results. And then...
Nickel-Thin Underwear – Ad Pulse Monday 54
Hey, Welcome to the 54th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
30 Viral Hooks for Your Next Video Ad
Hey Here’s something wild—according to Facebook’s own research, 47% of a video ad’s impact happens in the first 3 seconds. That means if your hook isn’t strong enough to stop the scroll, your audience is gone before they even hear...
No-budge Earbuds – Ad Pulse Monday 53
Hey, Welcome to the 53rd edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
The Psychology of Video Ads: Why Some Convert & Others Flop
Hey Ever watched a video ad and thought, “Wow, I need this”? Or maybe you saw an ad and immediately scrolled past it? That wasn’t random. That was psychology at play. Great video ads don’t just “look good.” They trigger...
Find the Fit – Ad Pulse Monday 52
Hey, Welcome to the 52nd edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
Features vs. Benefits: Are You Selling the Right Story?
Hey Here’s a quick question: When was the last time you bought something for its features alone? Probably never. People don’t buy features—they buy what those features do for them. In other words, they buy benefits. Yet, many marketers make...