Hey, Welcome to the 79th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
Hey there, Let me tell you about the weirdest ad I saw this week. A skincare brand opened their ad with: "This moisturizer was created out of pure spite." I stopped scrolling. You probably would too. Turns out, the founder...
Hey, Let’s rewind to a few months ago. I was working on a brand that had everything – good product, solid offer, decent creatives – but the returns were average. We were stuck somewhere around 2.5x ROAS. Better than most,...
Hey, A few months ago, I was running a campaign that looked perfect on paper. Crisp visuals. Clean hooks. Solid targeting. But for some reason – the video just didn’t convert. People were watching, but not clicking. Scrolls weren’t stopping....
Hey, Let me tell you about a time I was stuck. I was working with a client who had great ads – I’m talking high CTR, low CPM, click magnet creatives. But their conversions were tanking. We were driving tons...
Hey, Let me tell you something I learned after running ads for 10 years and burning more money than I’d like to admit: You can have the best hook, the sharpest edit, the cleanest landing page – but if your...
Hey, Let’s be honest — running Facebook ads today isn’t easy. You tweak audiences, you adjust budgets, you test creatives... but the needle still doesn’t move. And the worst part?Sometimes you don’t even know where the real problem is. Is...
Hey, If I could hand every Facebook advertiser a single book when they start running ads, it wouldn’t be about algorithms.It wouldn’t be about funnels.It wouldn’t even be about targeting. It would be Ogilvy on Advertising. Because while the platforms,...
Hey, Let me tell you something most people won’t admit: When an ad fails, 90% of the time it’s not because the product was bad… it’s because the ad never got the chance to be seen properly. You could have...
Hey, Let me take you back a few years.When I first started running Meta ads, every campaign felt like chaos. One ad would randomly work.Another would tank without warning.Sometimes I'd stare at the Ads Manager at 2 AM thinking, “Maybe...
Hey, Let me tell you a quick story.When we started working with this skincare brand, they were stuck. Good product. Good intentions. But bad ads and an even worse funnel.No strategy. No structure. No scalability. If you looked at their...
Hey, Let’s play a quick game. Imagine you’re scrolling through Facebook. You see an ad. The product looks good. The image is nice. But the caption? It’s a wall of text – or worse, it’s generic and forgettable. What do...
