Why Weird Wins: Gymnastics Forza – Ad Pulse Monday 87
Hey, Welcome to the 87th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you...
Save the Ocean – Ad Pulse Monday 86
Hey, Welcome to the 96th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you...
Piecing The Puzzles – Ad Pulse Monday 85
Hey, Welcome to the 95th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you...
Astaxanthin Softgels That Do More Than Vitamin C Ever Could – Ad Pulse Monday 84
Hey, Welcome to the 86th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you...
What Omni Toppers Can Teach You About Emotional Advertising – Ad Pulse Monday 83
Hey, Welcome to the 85th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you...
Project Montessori Magnetic Story Puzzle Books – Ad Pulse Monday 82
Hey, Welcome to the 82nd edition of Ad Pulse Monday! If you are new here, every week I highlight a top-performing ad and explain what makes it successful, from the creative to the copy. You can use these lessons to...
Jet Fuel Meals – Ad Pulse Monday 81
Hey, Welcome to the 81st edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you...
The “3-Second Reverse Hook” That Tripled Our Client’s Watch Time
Hey there, Last Tuesday, I was reviewing a client's Meta ads dashboard and nearly spit out my coffee. Their video ads had a 12% hook rate. Which means 88% of people who saw their ad bounced within 3 seconds. Ouch....
My ZOO Box – Ad Pulse Monday 80
Welcome to the 80th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how...
Nature’s Yerba Mate Tea Mix – Ad Pulse Monday 79
Hey, Welcome to the 79th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and...
The “Villain Origin Story” Ad Angle That’s Crushing It Right Now
Hey there, Let me tell you about the weirdest ad I saw this week. A skincare brand opened their ad with: "This moisturizer was created out of pure spite." I stopped scrolling. You probably would too. Turns out, the founder...
How AIDA + Meta Ads Helped Me Hit 9.5x ROAS
Hey, Let’s rewind to a few months ago. I was working on a brand that had everything – good product, solid offer, decent creatives – but the returns were average. We were stuck somewhere around 2.5x ROAS. Better than most,...