Hey,
Welcome to the 19th edition of Ad Pulse Monday!
For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business.
If you’re already familiar with Ad Pulse Monday, welcome back!
Consider bookmarking these posts, creating a handy repository right in your browser.
Without further ado, let’s dive in
Radiant Glow Serum
To view the ad, register on Minea using this affiliate link (and get a flat 20% discount on paid plans):
https://app.minea.com/ads/facebook?ref=k63dd
And then click on this link:
https://app.minea.com/en/ads/facebook/1252866655492702/details?ref=k63dd
1. Thumbnail score:
I’m giving this a solid 5 out of 5.
This is what I call a statistic ad. Numbers and data speak to the logical side of the brain, and while emotions drive purchases, statistics provide a strong rationale for consumers to choose your product.
Using precise numbers to showcase before-and-after results, especially in skincare, can be incredibly persuasive.
Pro tip: Consider using more detailed statistics with decimals. It might seem like a small thing, but data presented as 94.5% feels more credible than a rounded 95%.
Another thing that I really like about this ad creative is the use of bullet points to communicate the benefits of the product.
Bullet points are easy to digest and have been shown to be highly effective in driving conversions when used to highlight specific advantages or address customer pain points.
2. Click Score:
This earns a 4.5 out of 5 from me. The ad catches your attention well and the headline clearly explains what’s on offer.
It’s been running for over eight months, gathering lots of positive feedback, which helps encourage more people to click.
3. Ugly Score:
This is a no brainer 4 out of 5. The ad moves away from just showing the product and instead uses numbers and benefits to attract the target audience. However, it still looks a bit like a typical ad, so I’m taking off a point.
Caption:
This caption gets a 5 out of 5.
It’s concise yet informative, establishing the importance of Vitamin C for skincare, thus building authority and setting the stage for the product.
The benefits are neatly listed in bullet points, and the use of emojis adds a vibrant tone to the caption, enhancing readability and engagement.
How can you use this for your business?
- Whether you’re in the skincare industry or any other field, incorporating statistics into your ads can significantly boost your credibility and increase your CR.
- Using bullet points in your ads is an effective way to present information clearly and concisely. This format is easy to scan and can quickly show your audience why they should be interested in what you’re selling.
- Keep your ad captions concise. Start with a strong statement to grab attention and use bullet points to detail the benefits. Emojis can make the caption more fun and eye-catching.
Check Out the Landing Page:
Here’s the landing page for this product: https://www.convertcart.com/lp/free-audit Placement=%7B%7Bplacement%7D%7D
This post is packed with insights; I again recommend bookmarking it in your browser for future reference.
Well, that’s all for the post, folks!
Finally, I would like to add that I will continue sending you these ads every Monday, but they alone may not be sufficient for your success as you would want more concepts under your belt.
Therefore, if you are a Facebook ads marketer and want more ads like these for yourself, then go ahead and check out Minea.
Here is the promo code offering you 20% off for 3 months: SANNIDHYA20
And here is my affiliate link: [https://app.minea.com/find-winning-product?ref=k63dd]
Also, let me know which niche’s ad I should pick up next for you. I would love to hear from you.
DISCLAIMER: This post contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission.