Hey,
In a sea of FB ads, your headline is your first impression. It’s the one thing that cuts through the noise and grabs attention.
Advertising legend Ogilvy said the headline is the most important part of an ad.
In fact, studies indicate that nearly five times as many people read the headline as they read the body copy. If people don’t like the headline, they stop reading…period.
Good headlines spark curiosity, hook your target audience, highlight value, and increase conversion rates.
But how do you write a good headline that drives clicks and conversions?
The real deal is using the right framework to craft headlines. Over the years, I have realized that good copy isn’t written from scratch. It’s assembled.
The legends of copywriting laid down the groundwork years ago. So, you don’t need to reinvent the wheel every time you write an ad.
The real challenge is mastering various headline formulas and finding the ones that work best for you.
A simple Google search will tell you that thousands of headline formulas out there!
So, which ones are worth your time?
Well, I have got you covered.
After eight years of running Facebook ads and testing almost every headline under the sun, I’ve narrowed it down to the top 30 that actually deliver results.
Let’s dive into them:
- Why Settle for (a mediocre result) When You Can Get (a superior result)…
- (Number) Mistakes Most People Make When/With (Common Action)
- How I Made a (Gain) With a (Simple/Crazy/Wild Idea)
- Add This One _____ To Your _____ To Get a (Wild Result)
- Get the Kind of (desired benefit) You Want
- Are You (Provocative Question)?
- How I (Achieved Result) in (Short Amount of Time)
- How to (Achieve Desired Outcome) Like (Celebrity)
- The Truth About Getting (Benefit)
- How/Where to Find (Desired Output) Even When It’s Impossible
- How to (what your customer truly wants)
- Why Did No One Tell Me That You Can (superior/scary outcome)?
- Stop (Strong Command)
- (Target Audience)! Are You (Undesirable Outcome)?
- (X) Secrets to (Desired Outcome)
- Who Else Wants (Desired Outcome)?
- Get Rid of (Problem) + (Time Period)
- Now You Can (Desired Outcome) + (Desired Outcome)
- (X) Reasons (painful/undesirable outcome)
- This Unexpected Trick Can Boost Your (Result) by (Percentage)
- (Shocking Number)% of People Don’t Know This About (Topic)
- Tired of (Problem)?
- From (Starting Point) to (Desired Outcome): Your Transformation Guide
- How We Helped (Client) Achieve (Result)
- What if (Challenge) is Actually a Good Thing?
- Fed Up With (Problem)? We Have the Proven Solution.
- Is (Question) Holding You Back?
- Did You Know …
- The Only/Last (product/service) You’ll Ever Need To (desired benefit).
- The Secret of…
Crafting the perfect headline is both an art and a science. These 30 headline formulas are designed to jumpstart your creative process and help you capture the essence of what makes your ads resonate with your audience.
Now that you’re equipped with these powerful headlines, it’s time to put them to the test. Experiment with different formulas and see which ones drive the best results for your specific audience.