Over the past few weeks, we've delved deep into the user conversion journey. Last week, I covered the final piece: conversion rate optimization (CRO). To be honest, I didn't anticipate receiving so many emails from you asking for the CRO...
Welcome to the next installment in our series, where we explore metrics in the User Conversion Journey, using insights from the Meta Ads library. To identify what might be hindering your ad performance. Till now, we have talked about CPM,...
Welcome to Baweja Buzz, where we delve into the secrets of landing page views optimization to boost your ad performance and drive better results.In this series, where we explore and improve upon each metric within the User Conversion Journey that...
Welcome to the next instalment in our series, where we explore and improve upon each metric within the User Conversion Journey that might be hindering your ad performance. Till now, we have talked about CPM, CTR, Thumbstop ratio and hold...
In our last post, I discussed the hold rate: what it is and why it might be low. If you haven't read that yet, check it out here. Let's explore Facebook ad strategies for enhancing hold rate. But first, a...
Welcome to the next instalment in our series, where we explore and improve upon each metric within the User Conversion Journey that might be hindering your ad performance. Till now, we have talked about CPM, CTR and Thumbstop ratio, and...
If you're unfamiliar with the term "thumbstop ratio," you might have missed my previous email, but I'll give you a brief recap. The thumbstop ratio is a metric for assessing the initial engagement level of a video ad. It's calculated...
Okay, so this is the next part in the series of posts where we talk about one metric that sucks for your ads, and we start improving it. Till now, we have talked about CPM and CTR, and in this...
Last time we delved into the intricacies of decreasing CPM. This time, let's tackle the next obstacle in the user conversion journey: the all-important Click-Through Rate (CTR). Before we dive in, I sense you might be wondering, "Why is he...
I just had to vent about this! Every time someone claims that CPM is purely competition-based and immutable, I can't help but feel exasperated. It's a misunderstanding! Just because one person may not have discovered ways to decrease the CPM...
Hey, The festive buzz is in the air, and you know what that means? A golden opportunity to skyrocket your sales and ROIs! 🚀 But, hold on! Just winging it won’t cut it. To truly maximize this golden quarter, you...
Hello, Round two, are we ready? 🥊 Last week, we strolled down memory lane, revisiting some timeless Baweja Buzz classics. And I promised there’s more where that came from! For those who just hopped on our journey or might’ve missed...
