Hey, Imagine this… You’re working through your day, casually sipping your third cup of coffee, and your Facebook ads are doing their thing. Life’s good, right? Then, bam! You see the dreaded message: “Your advertising account has been flagged due to unusual activity. For security reasons, your ads have been paused.” Oh, great. Just what […]
FB ad account suspended again? Read More »
Hey, Welcome to the 36th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad
Ad Pulse Monday 36 – Sale Alert Read More »
Hey, What if I told you there’s a crucial metric for video ads on Facebook that you’re likely missing out on? A metric that could make or break the success of your video ads from the very first second they appear in a user’s feed? Introducing the First Frame Retention! So you’re scrolling through your
Why you should be tracking the First Frame Retention Read More »
Hey, If this post were written by a group of academicians studying the impact of FB advertising, the abstract would be simple – Facebook advertisements suck Well, at least most of them do. It’s funny how we, as an industry, never seem to acknowledge that “most FB ads are bad.” The reason they don’t work
Be honest, do your FB ads suck? Read More »
Hey, Welcome to the 33rd edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad
Ad Pulse Monday 33 -Supercream Read More »
Hey, No one wakes up and spontaneously decides, “Today’s a great day to buy something!” Well, except perhaps on impulse purchases. But for most, buying is a journey—one that you, as a marketer, can strategically influence with well-crafted Facebook ads. Understanding the different stages of a buyer’s journey is crucial for creating ads that not
How to create FB ads for every stage of your funnel? Read More »
Hey, Welcome to the 32th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad
Ad Pulse Monday 32 – Stylish Activewear Read More »
Hey, Creating Facebook audiences isn’t rocket science! But with the myriad of targeting options available, it sure can feel like it. So, how do you cut through the noise and pinpoint the right Facebook audiences, regardless of your industry and business type? Well, I have got you covered. I’ve distilled it down to just THREE
The only 3 Audiences you need to get increase your CR by 43% Read More »
Hey, Welcome to the 31th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad
Ad Pulse Monday 31 – Butter Soft Tshirts Read More »
Hey, Do you ever wonder if there’s a secret formula to achieving the perfect combination of ad targeting, copy, and creatives to smash your advertising goals? Imagine if you could peek into a crystal ball that reveals exactly what resonates with your audience, what drives them to click, and what makes them convert. Well, guess
I increased the CTR of my ads by 34% with this single change! Read More »
