fb ads hack

Features vs. Benefits: Are You Selling the Right Story?

Hey Here’s a quick question: When was the last time you bought something for its features alone? Probably never. People don’t buy features—they buy what those features do for them. In other words, they buy benefits. Yet, many marketers make the classic mistake of highlighting features in their ads, leaving their audience thinking, “So what?”

Features vs. Benefits: Are You Selling the Right Story? Read More »

The 5 Landing Page Tweaks That Could Double Your Conversions

Hey Let’s be real—your landing page might be the very thing stopping your ad clicks from turning into conversions. It’s frustrating, right? You’ve done the hard work of getting people to click, but when they land on your page, something’s not clicking with them. Here’s the good news: Fixing this doesn’t require a massive overhaul.

The 5 Landing Page Tweaks That Could Double Your Conversions Read More »