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Why Weird Wins: Gymnastics Forza – Ad Pulse Monday 87

Hey, Welcome to the 87th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse Monday, […]

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Astaxanthin Softgels That Do More Than Vitamin C Ever Could – Ad Pulse Monday 84

Hey, Welcome to the 86th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse Monday,

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What Omni Toppers Can Teach You About Emotional Advertising – Ad Pulse Monday 83

Hey, Welcome to the 85th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse Monday,

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Project Montessori Magnetic Story Puzzle Books – Ad Pulse Monday 82

Hey, Welcome to the 82nd edition of Ad Pulse Monday! If you are new here, every week I highlight a top-performing ad and explain what makes it successful, from the creative to the copy. You can use these lessons to improve your own campaigns. If you are a regular reader, welcome back for another deep

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The “3-Second Reverse Hook” That Tripled Our Client’s Watch Time

Hey there, Last Tuesday, I was reviewing a client’s Meta ads dashboard and nearly spit out my coffee. Their video ads had a 12% hook rate. Which means 88% of people who saw their ad bounced within 3 seconds. Ouch. But here’s where it gets interesting: After implementing what I call the “3-Second Reverse Hook,”

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