Emotions over logic

Major Meta Ads Changes & Power of Emotion Over Logic: Secrets Revealed!

Hi there,

Welcome back to another thrilling edition of The Baweja Buzz!

Now, let’s jump right into this week’s hot topic. There have been whispers about some major changes coming up in the world of Facebook ads – specifically concerning aggregate event measurement. The murmurings are becoming louder, and I can’t wait to share them with you!

Here’s the inside scoop:

  • The days of prioritizing 8 conversion events will soon be over.
  • You can bid adieu to turn on Value Sets for value optimization.
  • No more Aggregated Event Measurement tab.
  • Verifying your domain will become a thing of the past.
  • And you won’t need to select a conversion domain.

Is Facebook trying to remove everything we’ve known and loved about ad management? Why introduce these features, only to retract them later? These changes have sparked an array of questions in my mind, and I’m sure you must be wondering the same.

For transparency, I must admit that this information is not directly from Meta, but from a trusted source, Jon Loomer. But don’t worry – I’ll keep you updated as soon as I receive any official announcement from Meta.

For those of you who have invested in the course, I’ve got some good news! I’ll be adding a comprehensive chapter on these updates, equipping you with all you need to know to navigate these changes efficiently.

Moving on, let’s shed some light on an aspect that often goes unnoticed – the power of emotion over logic. I have always championed this philosophy, and today, I bring you a perspective from Mirella, who delivered a powerful speech at the Affiliate World Conference. Here’s the video that you absolutely must watch!

What’s more, she has an effective framework for implementing emotional strategies in her company. I encourage you to learn from her and incorporate these practices in your own industry.

📹 Buzzing Highlights from My Social Media 📸

Last week was buzzing with activity, and I’ve got some golden nuggets you don’t want to miss.

First off, I unveiled a powerful video on my YouTube channel, serving as a step-by-step guide for creating campaigns from scratch when you’re venturing into a totally new industry. If you’ve ever felt lost with a new client, this is your compass!

Next up, my Instagram has been a hotbed of mind-opening content. There’s a brand new carousel unfolding the secrets of psychological triggers in marketing – this is part two, and it’s been a game-changer for many already. If you haven’t had a chance to check it out, now’s the time.

But that’s not all! I also crafted a carousel that walks you through the minefield of ad creation. Discover what not to do when crafting ads, from avoiding outdated info to simplifying overly complex content. It’s like your personal ‘ad-vice’ guide – pun intended!

Remember, engaging with these posts not only helps me serve you better, but it could also be your golden ticket to ad success. Check them out today!

And now, before I wrap up…

Lastly, I need your help. I’m always eager to address your problems, so please share any topics you’re struggling with. I’ll aim to cover these in my upcoming YouTube videos, tailored just for you. Simply hit reply to this email – I would be incredibly grateful!

That’s all for this week. Stay tuned for more Facebook Ads magic in the next edition of The Baweja Buzz.

Until then!


Sannidhya Baweja