I am sure you must have had a lot of heated discussions with your fellow Facebook Ads counterparts on Facebook ads bidding strategy.
I, too, had one last week!
The discussion made me realize how uninformed people are about the best Facebook ad bidding strategy.
Therefore, I thought of covering this topic in this post of the Facebook ads hacks series.
Depending on the conversion and optimization objectives, you get different bidding strategy options.
But mainly, they can be classified into two categories automated or manual bidding.
My simple answer to this question is:
You should always select automated bidding.
To understand the concept better and learn about all the bidding strategies, check out this video.
That was about Facebook ads bidding strategy. If you want to learn how Facebook ads work and how to convert customers through it, get my Facebook ads course here.
In the next hack, I talked about how to get quality leads without a website? Do check that out.
Also, if you want to work with me, click here.
Peace out.