Hey, I know what you’re thinking – “Pfft, I already know what CPC is.” But do you really? Sure, we all know it stands for Cost Per Click, but did you know there are actually multiple types of CPC? Most marketers get so comfortable with their basics that they miss out on key concepts, leading […]
99% of FB ad marketers don’t know this about CPC. Read More »
Hey, Welcome to the 37th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad
Ad Pulse Monday 37 – Vitamin C Resume Read More »
Hey, Imagine this… You’re working through your day, casually sipping your third cup of coffee, and your Facebook ads are doing their thing. Life’s good, right? Then, bam! You see the dreaded message: “Your advertising account has been flagged due to unusual activity. For security reasons, your ads have been paused.” Oh, great. Just what
FB ad account suspended again? Read More »
Hey, Welcome to the 36th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad
Ad Pulse Monday 36 – Sale Alert Read More »
Hey, What if I told you there’s a crucial metric for video ads on Facebook that you’re likely missing out on? A metric that could make or break the success of your video ads from the very first second they appear in a user’s feed? Introducing the First Frame Retention! So you’re scrolling through your
Why you should be tracking the First Frame Retention Read More »
Hey, Welcome to the 35th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad
Ad Pulse Monday 35 – Try-on Haul Read More »
Hey, If this post were written by a group of academicians studying the impact of FB advertising, the abstract would be simple – Facebook advertisements suck Well, at least most of them do. It’s funny how we, as an industry, never seem to acknowledge that “most FB ads are bad.” The reason they don’t work
Be honest, do your FB ads suck? Read More »
Hey, Welcome to the 34th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad
Ad Pulse Monday 34 – More Than Just Coffee Read More »
Hey, Of course, you want more visitors to your website. More traffic equals more opportunities, right? But wait a minute, is your existing traffic actually converting? And if not, why keep paying Facebook to send you more of what isn’t working? Sounds confusing, right? Well, let’s just start by asking the right questions. Instead of
Increase your website traffic by 67% using FB ads! Read More »
Hey, Welcome to the 33rd edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad
Ad Pulse Monday 33 -Supercream Read More »
