Welcome to the next instalment in our series, where we explore and improve upon each metric within the User Conversion Journey that might be hindering your ad performance.
Till now, we have talked about CPM, CTR, Thumbstop ratio, hold rate, CPC, and CPLV. And in this week’s Baweja Buzz edition, we are going to talk about Conversion Rate.
Here are the links to all of them in case you want to revisit them
- CPM: https://sannidhyabaweja.com/decreasing-the-cpm-of-your-facebook-ads-its-possible/
- CTR: https://sannidhyabaweja.com/unlock-the-magic-behind-skyrocketing-your-ctr/
Thumbstop Ratio:
- Part 1: https://sannidhyabaweja.com/29-reasons-why-your-video-ads-suck/
- Part 2: https://sannidhyabaweja.com/66-ways-to-enhance-your-facebook-ads-thumbstop-ratio/
Hold Rate:
- Part 1: https://sannidhyabaweja.com/improve-your-hold-rate-improve-your-meta-ads-roas/
- Part 2: https://sannidhyabaweja.com/how-to-boost-your-facebook-ads-hold-rate/
CPC: https://sannidhyabaweja.com/mastering-cpc-the-crucial-metric-in-your-facebook-ads/
CPLV: https://sannidhyabaweja.com/unveiling-the-secrets-of-cost-per-landing-page-view/
Now, onto the final installment where we focus on the metrics that are directly influenced by your landing page/website optimization namely: cost per add to cart, cost per initiate checkout and conversion rate.
Remember, these metrics have little to do with your ads themselves, except for congruency. Your ad and landing page must be in harmony – a disconnect, like offering a 50% discount in the ad but failing to mention it on the landing page, can seriously harm your conversion rates.
The good news? I have a comprehensive 150+ point checklist, coveted by many and sold for £20 to £30, but I’m giving it to you for free! This checklist covers everything you need to optimize your landing page and website, including:
1. Landing Page Design and Layout
2. Headline and Subheadline
3. Unique Value Proposition
4. Call to Action
5. Product/Service Description
6. Social Proof
7. Trust Elements
8. Scarcity/Urgency Elements
9. Lead Capture Form
10. Content Relevance and Clarity
11. A/B Testing Elements
12. SEO
13. Analytical Tracking
And a lot more
This checklist has been instrumental in boosting our clients’ conversion rates by over 30%. And now, it’s yours.
How to get this goldmine of a resource?
Simply head to Goodreads, leave an honest review for my book on IROF, send me a screenshot of your review in reply to this email, and I’ll personally provide you with the download link.
Don’t miss this opportunity to elevate your conversion rates!
Eager to hear your thoughts on the book and see your success soar with these strategies.