Creativity : The ads videos, images, text, or carousels that share your message to the audience.
Targeting : The audience or users of Facebook you are targeting to.
Placement : The location or place where the ad appears.
Bid : It is the maximum amount you pay for a view, click, or purchase.
Budget : It is the total amount that you spend on your ad campaign.
Schedule : Schedule is how long and when your ad will run.
Advertising on Facebook – Targeting Audience
Location : Reaching people on the basis of country, state, city, or zip code.
Gender : Narrow your audience on the basis of gender (Male, Female, other)
Age : Filtering your audience on the basis of age.
Connections : Reaching people on the basis of your connections , for instance, events, facebook business page and their connections.
Behaviors : Reaching people on the basis of interests, intent, device usage and more.
Language : Targeting audience of specific language.
Lookalike Audience: These audience are similar to your target audience. Some sources of lookalike audiences are website visitors, facebook page followers, frequesnt video viewers, people who engage more on your content, etc.
Custom Audience : Creating your own audience withthe help of email addresses, phone numbers, etc.
Advertising on Facebook – Types
Images
Videos
Carousels
Instant Experience
Collection
Basic Terms When Evaluating
Clicks : No. of clicks your advertisement gets.
Impressions : No. of times your ad entered for the first time on any user’s screen.
Click-Through-Rate or CTR : No. of clicks divided by no. of impressions
Reach : No. of users your ad was shown to.
Frequency : Average no. of times your ad was displayed to users.
Conversions : Customers actions. For instance purchase or adding your product or service to a shopping cart on your website.
Attribution : Before purchasing, a person takes different marketing efforts.
CPM (Cost Per 1000 Impressions) : Average price paid to get 1000 impressions on your running ad.
CPC (Cost Per Link Click) : It is the average cost paid when every time someone clicks on your ad.
