Hey,
Welcome to the 56th edition of Ad Pulse Monday!
For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business.
If you’re already familiar with Ad Pulse Monday, welcome back!
Consider bookmarking these posts, creating a handy repository right in your browser.
Without further ado, let’s dive in
Perfect Meal Protein
To view the ad, register on Minea using this affiliate link (and get a flat 20% discount on paid plans):
https://app.minea.com/ads/facebook?ref=k63dd
And then click on this link:
https://app.minea.com/en/ads/facebook/871238988384808/details?ref=k63dd
1. Thumbnail score:
I’m giving this a solid 5 out of 5.
This ad is a masterclass in optimizing ad space. Instead of wasting real estate, it smartly divides the frame into four sections, and I’m going to break down each of them.
- The headline section – This grabs your attention instantly. The brand has consistently leveraged this positioning statement, and it reinforces the product’s identity right off the bat.
- The second and third sections – Here, they showcase the ingredients in the bottle vs. the final product. This isn’t random—it’s strategic. They want to highlight ingredient quality and nutritional value, building trust with the consumer.
- The fourth section – This is where they really win. Instead of just listing product features, they compare them to well-known alternatives (e.g., more Vitamin C than an orange, more Omega-3 than tuna). That’s brilliant positioning because it lets the audience instantly grasp the benefits without extra explanation. The comparison does the selling for them.
2. Click Score:
This gets a 5 out of 5 from me.
The smart positioning of the creative pulls you in immediately. It’s clean, well-structured, and highly engaging. The headline and description do an excellent job reinforcing the offer.
Plus, they mention freebies, which is always going to increase CTR—because who doesn’t love free stuff?
3. Ugly Score:
This scores a strong 4.5 out of 5.
Yes, the product name is visible, and it follows branding guidelines, but the format is refreshing. It doesn’t feel like a conventional ad—it looks like an Instagram infographic.
This is key because ads that blend into organic content tend to perform better. I’d bet that this ad is crushing it with a low CPM because it breaks through the usual clutter.
4. Congruency Score:
I’m giving this a perfect 5 out of 5.
When you click through, you land on the product page featuring the exact product shown in the ad. The page is clean, easy to navigate, and well-organized with CTAs, customer reviews, and related products all placed exactly where they should be.
Caption:
This caption is on point. It’s well-structured with paragraph breaks and emojis that make it easy to read. It also spotlights the product benefits and ends with a strong CTA, tying everything together nicely.
How can you use this for your business?
1. Use Every Inch of Your Ad Space – Structure your visuals intelligently. If you have multiple selling points, segment your frame to communicate them effectively.
2. Leverage Comparison Marketing – Instead of just listing features, compare them to things your audience already understands. This makes your benefits instantly relatable and credible.
3. Make Your Ads Look Native – Ads that blend into the platform’s organic content tend to have lower CPMs and higher engagement. Design accordingly.
Check Out the Landing Page:
Here’s the landing page for this product:
https://eu.huel.com/products/huel-black-edition
This post is packed with insights; I again recommend bookmarking it in your browser for future reference.
Finally, I would like to add that I will continue sending you these ads every Monday, but they alone may not be sufficient for your success as you would want more concepts under your belt.
Well, that’s all for post, folks!
Therefore, if you are a Facebook ads marketer and want more ads like these for yourself, then go ahead and check out Minea.
Here is the promo code offering you 20% off for 3 months: SANNIDHYA20
And here is my affiliate link: [https://app.minea.com/find-winning-product?ref=k63dd]
Also, let me know which niche’s ad I should pick up next for you. I would love to hear from you.
DISCLAIMER: This post contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission.