Hey,
Welcome to the 40th edition of Ad Pulse Monday!
For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business.
If you’re already familiar with Ad Pulse Monday, welcome back!
Consider bookmarking these posts, creating a handy repository right in your browser.
Without further ado, let’s dive in
Good Night
To view the ad, register on Minea using this affiliate link (and get a flat 20% discount on paid plans):
https://app.minea.com/ads/facebook?ref=k63dd
And then click on this link:
https://app.minea.com/en/ads/facebook/464778739634187/details?ref=k63dd
1. Thumbnail score:
I’m giving this a solid 4.5 out of 5.
Using negative messaging in your ad is a surefire way to hook your audience. It immediately sets the context by showcasing the product in a bedroom setting, making it clear what it’s about.
Plus, the first frame uses Meta’s native features that mimic influencer-style videos, making it feel less like an ad—which will definitely help lower their CPM.
2. Hook Score:
This gets a 4 out of 5 from me.
The ad immediately grabs attention and hooks you within the first three seconds with its jump cuts and storytelling. You’re pulled into the narrative from the very start, indicating a strong hook that keeps viewers engaged.
3. Retention Score:
I’m giving this a solid 4 out of 5.
While shorter ads usually perform better, this longer ad is done right. It’s proof that if you nail the storytelling, visuals, and audio, length becomes less of an issue.
4. Click Score:
This one scores a 5 out of 5 from me.
The ad not only grabs your attention but also drives clicks with a strong headline and a 100-day money-back guarantee.
For a new product category, offering a risk-free trial like this helps overcome hesitation, and according to the Diffusion of Innovations theory (just showing off my psych background), it’s one of the best ways to get people to try something new.
5. Ugly Score:
This gets a perfect 5 out of 5.
The UGC style gives it authenticity, making the ad feel real and relatable. On top of that, using native platform features, jump cuts, and raw, unpolished shots just makes it work even better.
6. Congruency Score:
This is a solid 5 out of 5.
When you click through, you land on a page that immediately showcases the same offer from the ad.
This validation is key. Plus, the landing page is clean, listing out the product benefits and featuring customer testimonials—all exactly where they should be.
Caption:
This caption gets a 5 out of 5.
It checks every box for a great caption: opens with a strong value proposition, highlights the product’s features and benefits, and even includes customer testimonials.
Best of all, it uses emojis and paragraph breaks to keep the text easy to read and engaging.
How can you use this for your business?
- Negative messaging works because it taps into human curiosity. People are naturally inclined to find out more when encountering something unexpected or contradictory, like “what NOT to do” or “common mistakes.”
- Offering a risk-free trial, like the 100-day money-back guarantee, is a smart strategy for new product categories or those that require some level of customer trust. It reduces the barrier to entry for first-time buyers and encourages them to give your product a shot.
- A well-crafted caption can make all the difference. Use clear value propositions, highlight key benefits, and ensure readability by using paragraph breaks, emojis, and bullet points. Your caption should complement the ad, not just repeat the offer—this will enhance engagement and click-through rates.
Check Out the Landing Page:
Here’s the landing page for this product:
https://www.theglowcompany.co/products/calmcarry%C2%AE-find-your-peace
This post is packed with insights; I again recommend bookmarking it in your browser for future reference.
Finally, I would like to add that I will continue sending you these ads every Monday, but they alone may not be sufficient for your success as you would want more concepts under your belt.
Well, that’s all for post, folks!
Therefore, if you are a Facebook ads marketer and want more ads like these for yourself, then go ahead and check out Minea.
Here is the promo code offering you 20% off for 3 months: SANNIDHYA20
And here is my affiliate link: [https://app.minea.com/find-winning-product?ref=k63dd]
Also, let me know which niche’s ad I should pick up next for you. I would love to hear from you.
DISCLAIMER: This post contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission.