30 Winning Facebook Ad Ideas To Scale Your Account To 8 Figures

Hey,

As FB ad marketers, we’re all chasing that golden idea—the ad that scales our accounts to 8 figures and puts us leagues ahead of the competition.

Now, there are over 8 million businesses running ads on Facebook right now.

99% of those ads are very average.

Then there’s the 1%—the most creative, out-of-the-box, successful ads that convert like nobody’s business and have competitors absolutely scrambling.

Wondering where to find those ideas?

Look no further.

I’ve scoured the platform and done the hard work for you, compiling a list of the best-performing Facebook ad ideas from various industries, objectives, and budgets.

Here are 30 top-performing Facebook ad ideas tailored just for your business needs. Let’s dive in!

1. Use ‘how to’ ads to position your product/service or explain its use cases.
2. Use trendy and topical topics to grab attention.
3. Use evergreen pop-culture references to capitalize on nostalgia.
4. Place your product in unexpected or humorous scenarios to catch your attention.
5. Share testimonials that include specific, measurable results users achieved with your product.
6. Demonstrate how to use your product or service with a detailed, step-by-step guide.
7. Empower and empathize with your target audience.
8. Show how your product outperforms competitors in a side-by-side comparison.
9. Share compelling statistics or data points that support the use of your product or service.
10. Share interesting, lesser-known facts about your product or industry.
11. Create a time-lapse video showing your product’s creation, use, or transformation.
12. Start with a controversial or bold statement to grab attention, then explain how your product/service challenges that notion.
13. Tie your product/service into a current event or trending news topic.
14. Create an ad that addresses specific challenges your customers face and how you help solve them.
15. Use intentionally bad or childlike drawings to showcase your product.
16. Mimic the look and feel of those annoying, outdated pop-up ads from the early internet days.
17. Use low-resolution, pixelated images to give your ad a retro, almost amateurish look.
18. Fill the ad with the cringiest, most groan-inducing puns to create a so-bad-it’s-good vibe.
19. Use outdated or cliched stereotypes in a satirical way to poke fun at traditional advertising tropes.
20. Use deliberately bad green screen effects, making it clear that the background or environment is fake.
21. Make the ad look like it’s still a work in progress, with placeholders or unfinished elements.
22. Incorporate animals in your ad creatives, even if unrelated to your business.
23. Appeal to the emotional side of your customers with your ad creative.
24. Use parking tickets and conference passes to spotlight your offer.
25. Highlight your product’s or service’s benefits or features with bullet points or arrows.
26. Highlight the real-time impact of your product or service with dashboards, reports, and workspace visuals.
27. Show the transformation your product or service can bring with before-and-after visuals.
28. Employ overly bright and mismatched colors for visually jarring and attention-grabbing ads.
29. Create audio-focused ads using soundscapes, ASMR, or narrative audio.
30. Design ads that look like scribbled notes with doodles and messy handwriting.

Feeling inspired? I sure hope so.

Remember the golden rule: make the best of the best and make them better.

Each idea on this list is a starting point—a springboard to elevate your brand and connect authentically with your audience. Dive in, mix and match strategies, and don’t shy away from pushing the creative boundaries.

Happy advertising!