₹500/day Meta Ads Strategy

/ Facebook Ads / By

Hey,

I recently shared a carousel detailing how to structure your Facebook ad account with a daily budget of just ₹500, and guess what? It sparked the most engagement I’ve ever received on a post, carousel, or reel.

It made me realize this is something I absolutely must share with everyone.

Chances are, you might have missed it. So, I’m here to ensure you get this crucial info.

Without further ado, let’s dive in:

Here’s the complete roadmap/structure:

Step 1: Create 5 Types of Ads:

  • User-Generated Content (UGC)
  • Unboxing Video
  • Customer Testimonial
  • Storytelling Video
  • Single Image (highlighting Benefits & Pricing)

Step 2: Choose Your Audience (in this order):

  • Lookalike of Purchasers
  • Lookalike of Initiate Checkouts/Add to Carts
  • Lookalike of Meta Engagers
  • Generic Interests (e.g., Engaged Shopper)

Step 3: Campaign Structure

  • Set up 1 ABO Campaign.
  • Include 3 Ad Sets, each with a ₹166 budget.
  • Assign the top 3 audiences from Step 2 to each Ad Set.
  • Feature the ads from Step 1 in all Ad Sets.

Step 4: Optimization

For a deep dive into optimization strategies, check out this carousel on my profile: https://www.instagram.com/p/C1Ey0kwPS6s/?img_index=1

Step 4.5: Deduction & Iteration

  • After a week, identify the winning elements
  • If no winners, repeat Steps 1-4.5
  • Continuously find new winners by repeating these steps

Step 5: Scaling Up

  • Utilize winning creatives and audiences.
  • Launch a new CBO campaign focused on scaling.
  • Add all winners to this campaign for growth.


This strategy is designed to help you eventually scale beyond a ₹500/day budget.

Additionally, some folks raised concerns in the carousel comments about whether the budget for one ad set is sufficient to draw meaningful conclusions.

My response?

If you understand how early indicators work, this budget is adequate; if not, you might find it challenging. To master early indicators, click here: https://sannidhyabaweja.com/complete-user-conversion-journey-guide/

Remember, the key to success with a limited budget is smart structuring and constant iteration. Start small, learn fast, and scale wisely.

Looking forward to hearing about your successes and insights!