Hey,
Someone once said, “You become what you consume.”
And I think it is absolutely true.
Why?
Let me tell you about yesterday.
I YouTube on my phone, and to my surprise, my YouTube feed was filled with videos pertaining to the recent political turmoil in the country.
Mostly because those videos were viral all over the internet.
So, it was natural for YouTube to push those videos to my feed as well.
Now, I do not want videos on my feed that do not provide me any value.
So, I decided to nudge the algorithm.
How?
I started watching videos related to the Huberman Lab Podcast and Pat Flynn Podcast.
And that’s what I do every week. I nudge the algorithm in the right direction.
“Right” for me includes videos that provide me with high value and help me scale my business.
See, there’s a reason why we should consciously keep refining our social media feeds.
If we watch “x”, it will show us more “x”. That’s just how the algorithm works!
This made me wonder how the online content we are consuming brings impacts our everyday lives.
Everyone is highly active on social media these days and what their social media feed feeds them shapes their everyday mood and in the longer run, their thought process.
We have everything, just a search away these days but knowing what to consume is an art in itself.
So, do not let your social media control you. Take charge, and control your social media feed yourself!
Ps: I’ll drop my social media handles below; let’s connect!
Sannidhya’s pick of the week
Before reading on, I want you to know that this email contains affiliate links, meaning I receive a commission when you sign up for any tool with my link – at no additional cost to you!
These recommendations can save you time and/or accelerate your success, as they did for me!
I ONLY recommend stuff I truly believe in and have *personally* used.
(This really helps support my lil business, and I appreciate you so, so much! <3)
Today we’re talking about Grammarly.
I’m pretty sure everyone must have heard about Grammarly (thanks to all those YouTube ads).
Most of yall would be using Grammarly for the plethora of features that it provides, which includes spell check, grammar check, synonyms, antonyms etc.
But, as a CEO, here’s how Grammarly becomes super indispensable for my business.
✅ Aids recruitment process: I hire content/copywriting interns every now and then. Grammarly helps me screen their work by running it through their plagiarism checker (yes, you may find other plagiarism checkers online, but I believe the authenticity of Grammarly is outstanding).
✅ Helps me set the tone: While giving feedback to my clients or even my teammates, Grammarly helps me be consistent with my tone so that I don’t get carried away. So, Grammarly is an AI reminder that tells me to tone my language down (in case I get carried away by my emotions🙃)
✅Mobile-friendly: I even use Grammarly keyboard on my phone, which allows me to check my grammar while I’m texting (I am a grammar freak hehe).
✅Stats: You’ll also get writing-performing stats via email, which gives you exact scores on how well you’ve been working on your writing and I think it’s pretty cool.
So, if you’re a CEO or anyone who wants to up their writing game, Grammarly is for you. Check them out here:
Sannidhya’s Facebook ads HACK of the week:
Ad fatigue is a situation when your audience sees your ads so often that they become bored with them and stop paying attention.
This, in turn, causes your campaigns to become less effective, prevents users from moving down the sales funnel, and ultimately hurts your company’s bottom line.
But how do you diagnose the same?
Every time your campaign stops performing you can’t go ahead and blame it on ad fatigue. There are a lot of other things that might impact your ad’s performance.
So how to be sure?
Next time the campaign stops performing, then look for these three metrics.
1. CPC
2. CPM
3. CTR
If these have deteriorated over time, then it is probably because of frequency.
To be extra sure, look at the frequency as well, and if it is above 4 or 5, then obviously, it is because of ad fatigue that your campaign has stopped performing.
A side note here is that frequency is a very subjective thing depending on the audience and industry. I have encountered scenarios where the ads were giving returns on a frequency of 11 to 12, and sometimes the ad fatigue happens even at a frequency of 2. So, you have to figure out the benchmark here.
I hope you are able to diagnose ad fatigue clearly next time.
See you next week,
SB:)