Hey,
When FB ad marketers brainstorm their strategies, they’re all asking the same question: How can we reach a profitable audience, ramp up engagement, and boost ROAS?
And the one-word answer to that question is meme ads. (Okay, it’s a two-word answer, but you get me right!
Memes are powerful. They’ve taken over the internet. What started as groups of people sharing funny images quickly transformed into a digital currency we’ve never seen.
That’s why using meme ads is your key to creating winning ad campaigns.
Don’t believe what I say?
I did it with my Facebook ads and got a 30% conversion rate on my ads.
I used this popular burning house meme template as the first image of my carousel, followed by a video ad.
Boom! Just like that, my conversion rate shot up by a whopping 30%.
And just look at the engagement!
Crazy, right?
I thought so, too! But that’s the power of meme ads. If you’re not capitalizing on this trend, think of it as a wake-up alarm.
Here are four reasons meme ads should be a part of your FB ads marketing strategy.
1. Meme ads increase engagement.
Over 3 billion people on the Internet report using social media for funny content.
People across generations and demographics are trading memes like kids used to trade Pokemon cards. Using meme ads can increase the engagement rate of your ads by up to 60%. There’s just no comparison.
2. Meme ads are fairly easy to create.
Meme ads are pretty easy and inexpensive to make.
You need only a basic understanding of popular culture, a sense of humor, and a simple image editing tool.
Anyone can get started using sites like Meme Generator, Imgur, Imgflip, and Memes. Co.
3. Meme ads grab attention.
Do you know why meme ads are so successful?
Because they don’t look like ads.
People’s feeds are constantly clogged with ads from competing brands. Therefore, they just kind of screen ads out mentally.
But meme ads are able to cut through this marketing clutter and deliver the message to your profitable audience. It’s no surprise that meme ads often have exceptionally low CPM and high CTR.
4. Meme ads show a human side to your product/service.
Using meme ads can show the human side of your business.
This often involves a playful jab at the brand’s established image. Take Denny’s, for example.
People often share memes because they find the messaging relatable and need social validation from others.
So, even if you’re in a serious business, meme ads can be great. They don’t need to be necessarily funny. They can be thought-provoking and insightful. People like a brand that has some level of self-awareness.
To cut it short – meme ads are winning right now!
They’ve transformed Facebook advertising and are here to stay.
So, are you ready to harness the power of meme ads for your next profitable FB campaign?