Hey,
For many aspects of life, quality trumps quantity—especially in lead generation.
While it’s great to see a large number of leads filling your pipeline, what truly matters is how many convert into paying customers.
That’s what boosting lead quality is all about.
Facebook Ads are fantastic for generating a high volume of leads thanks to their instant forms, which load swiftly and pre-fill with user profile details.
But there’s a catch: the ease of form completion can sometimes compromise the quality of your leads.
In this blog post, we’re diving into strategic tweaks you can make to ensure that the leads you capture are more likely to convert, keeping your sales team busy with prospects who are genuinely interested in what you offer.
Here are the most important DO’s and DONT’s for generating high-quality leads using FB Ads:
1. Do – Develop detailed forms
Developing detailed contact forms can reduce the risk of sending unqualified leads to your sales team.
Pro tip:
- Create forms that allow potential customers to describe their current pain points.
- Include fields for the type of solution or service they seek.
2. Do – Ask difficult questions
Incorporate challenging but relevant questions in your lead form. This will filter out low-quality leads and provide your sales team with valuable insights for follow-ups.
3. Don’t – Ignore the Buying Journey
Not every user who lands on your website will be at the same stage of the buying journey. Tailor your content to meet them where they are and guide them naturally toward conversion.
- Show ready-to-buy users demos.
- Provide informative downloads for users in earlier stages.
- Customize content to address the specific needs of each stage of the buying journey.
4. Do – Optimize your Facebook ad campaigns
Optimizing targeting and ad creatives can greatly impact lead quality. Here’s how:
Creative:
Be specific in your ad copy, landing page content, and images. Clearly outline your products and services, your target audience, and any demographic limitations.
Audience:
Target better leads by scaling lookalike audiences of people who are high-value customers. Exclude those who have already signed up to save ad spend and avoid annoying consumers.
5. Do – Make Offers So Good People Feel Stupid Saying No – Alex Hormozi
High-quality incentives = high-quality leads
To attract high-quality leads, your offer must be both irresistible and highly relevant to your specific target audience. Here’s how to do it:
- Tailor your offer to your audience’s specific needs and interests.
- Make your offer so compelling that it’s hard for your target audience to refuse.
- Don’t add irrelevant bonuses and incentives. It attracts the wrong audience.
6. Don’t – Just Use Facebook Ads to Sell Directly
Apart from promoting your products, use Facebook ads to introduce your brand, content, and value proposition.
- Connect with your audience and bring them to your site to collect emails.
- Promote products only after prospects know who you are and what you offer.
- Use ads to build brand awareness and establish your value proposition. Doing so will increase the receptiveness of your sales team when they call, as potential customers will already be familiar with your brand and have their guards down. This leads to better conversion rates since people are more open to discussing their problems.
7. Do – Target Your Audience’s Pain Points in the Creative
Your Ideal Customer Profile (ICP) likely faces specific challenges. To resonate with your audience, ensure your ads address these issues directly.
Pro Tip:
- Craft content that addresses your audience’s needs while showcasing your expertise and reinforcing your credibility.
8. Do – Encourage Secondary Conversion Actions
Capturing additional information from users can significantly boost your conversion rates and help prioritize leads for your sales team:
- People are more likely to convert after sharing personal information.
- Mark these individuals as a high priority when sending your list of qualified leads to the sales team.
Pro tip: Make these fields optional to attract only the most interested users.
By implementing these strategies, you’re not just filling your sales pipeline; you’re ensuring that every lead has a higher potential to convert into a valuable customer.
Ready to transform your Facebook advertising approach and see real results? Dive into these strategies and start optimizing your campaigns today!
Happy advertising!