Hey,
Let’s be honest — running Facebook ads today isn’t easy.
You tweak audiences, you adjust budgets, you test creatives… but the needle still doesn’t move.
And the worst part?
Sometimes you don’t even know where the real problem is.
Is it the creative?
Is it the landing page?
Is it the targeting?
Or is it everything?
I’ve been there. After managing millions in ad spend across different industries, I realized one thing:
The right diagnosis is half the battle.
If you know exactly what’s broken, you can fix it fast.
If you guess, you’ll burn cash for weeks without results.
So, today, I’m giving you a no-fluff, simple cheatsheet you can use whenever your ads start underperforming.
Keep this saved. You’ll thank yourself later.
The Ultimate Cheatsheet to Fix Your Facebook Ads
| Problem | Reason | Solution |
| High CPM | Not grabbing attention | – Use bold colors and large fonts. – Add emotion-driven headlines. – Include patterns that break the scroll. |
| Low CTR | Weak CTA | – Make CTAs urgent (e.g., “limited time”). – Highlight one clear action step. – Add value (e.g., “free guide” or “bonus”). |
| Low Thumbstop Ratio | Video hook not working | – Start with a question or bold statement. – Use relatable visuals immediately. – Include movement or close-up shots. |
| Low Hold Rate | Poor storytelling | – Introduce a pain point or story arc fast. – Keep text minimal and visually engaging. – Add jump cuts and B-rolls every 3 seconds. |
| Low Conversion Rate | Page lacks congruence | – Match landing page headline to ad. – Ensure colors and imagery are consistent. – Reinforce the same CTA on the page. |
The biggest mistake you can make with Facebook ads is trying to fix everything at once.
Instead, fix the right thing.
High CPM? Focus on grabbing attention.
Low CTR? Fix your call to action.
Low hold rate? Tighten your storytelling.
Simple.
Actionable.
And it works.
Keep this cheatsheet handy whenever you’re diagnosing your next campaign.
It could save you weeks of wasted budget — and give you that breakthrough you’re chasing.
Happy advertising!