Hey there, Last Tuesday, I was reviewing a client’s Meta ads dashboard and nearly spit out my coffee. Their video ads had a 12% hook rate. Which means 88% of people who saw their ad bounced within 3 seconds. Ouch. But here’s where it gets interesting: After implementing what I call the “3-Second Reverse Hook,” […]
The “3-Second Reverse Hook” That Tripled Our Client’s Watch Time Read More »
Welcome to the 80th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse
My ZOO Box – Ad Pulse Monday 80 Read More »
Hey, Welcome to the 79th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad
Nature’s Yerba Mate Tea Mix – Ad Pulse Monday 79 Read More »
Hey, If I could hand every Facebook advertiser a single book when they start running ads, it wouldn’t be about algorithms.It wouldn’t be about funnels.It wouldn’t even be about targeting. It would be Ogilvy on Advertising. Because while the platforms, formats, and targeting methods have evolved over decades, the psychology of selling has not. David
What Facebook Advertisers Can Learn from David Ogilvy Read More »
Hey, Let me tell you something most people won’t admit: When an ad fails, 90% of the time it’s not because the product was bad… it’s because the ad never got the chance to be seen properly. You could have the best offer in the world, the most groundbreaking product, the perfect funnel…But if your
Your Meta Ads CR Could Be 56% Higher – Here’s the Secret Read More »
Hey, Let me tell you a quick story.When we started working with this skincare brand, they were stuck. Good product. Good intentions. But bad ads and an even worse funnel.No strategy. No structure. No scalability. If you looked at their Facebook ad account, it was like throwing spaghetti at the wall and hoping something would
The Facebook Ads Funnel That Builds 8-Figures Skincare Brands Read More »
Hey, Let’s play a quick game. Imagine you’re scrolling through Facebook. You see an ad. The product looks good. The image is nice. But the caption? It’s a wall of text – or worse, it’s generic and forgettable. What do you do? You scroll past. That’s exactly what your audience is doing to your ads
How to Write Facebook Ad Captions That Boost CTR by 46% Read More »
Hey, Welcome to the 77th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad
Ad Pulse Monday 77 – Knitting Woobles Read More »
Hey, Welcome to the 74th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad
Ad Pulse Monday 74 – Clean Slate Read More »
Hey, Welcome to the 76th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad
Ad Pulse Monday 76 – Sustainable Coffee Read More »
