Hey there, Last Tuesday, I was reviewing a client’s Meta ads dashboard and nearly spit out my coffee. Their video ads had a 12% hook rate. Which means 88% of people who saw their ad bounced within 3 seconds. Ouch. But here’s where it gets interesting: After implementing what I call the “3-Second Reverse Hook,” […]
The “3-Second Reverse Hook” That Tripled Our Client’s Watch Time Read More »
Welcome to the 80th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad Pulse
My ZOO Box – Ad Pulse Monday 80 Read More »
Hey there, Let me tell you about the weirdest ad I saw this week. A skincare brand opened their ad with: “This moisturizer was created out of pure spite.” I stopped scrolling. You probably would too. Turns out, the founder had terrible acne, spent thousands on dermatologists who dismissed her concerns, and got so fed
The “Villain Origin Story” Ad Angle That’s Crushing It Right Now Read More »
Hey, Let’s rewind to a few months ago. I was working on a brand that had everything – good product, solid offer, decent creatives – but the returns were average. We were stuck somewhere around 2.5x ROAS. Better than most, but not enough to scale. I didn’t want to just “test more creatives.” I wanted
How AIDA + Meta Ads Helped Me Hit 9.5x ROAS Read More »
Hey, Let me tell you about a time I was stuck. I was working with a client who had great ads – I’m talking high CTR, low CPM, click magnet creatives. But their conversions were tanking. We were driving tons of traffic to the landing page, but something felt off. The page looked okay. It
The 5-Part Landing Page Checklist That Boosted My Clients’ Conversions Read More »
Hey, Let me tell you something I learned after running ads for 10 years and burning more money than I’d like to admit: You can have the best hook, the sharpest edit, the cleanest landing page – but if your Call To Action (CTA) sucks, your conversions will too. I used to overlook CTAs all
The CTA Testing Shortcut to Higher Conversions Read More »
Hey, Let’s be honest — running Facebook ads today isn’t easy. You tweak audiences, you adjust budgets, you test creatives… but the needle still doesn’t move. And the worst part?Sometimes you don’t even know where the real problem is. Is it the creative?Is it the landing page?Is it the targeting?Or is it everything? I’ve been
The Ultimate Cheatsheet to Fix Your FB Ads Read More »
Hey, If I could hand every Facebook advertiser a single book when they start running ads, it wouldn’t be about algorithms.It wouldn’t be about funnels.It wouldn’t even be about targeting. It would be Ogilvy on Advertising. Because while the platforms, formats, and targeting methods have evolved over decades, the psychology of selling has not. David
What Facebook Advertisers Can Learn from David Ogilvy Read More »
Hey, Let me tell you something most people won’t admit: When an ad fails, 90% of the time it’s not because the product was bad… it’s because the ad never got the chance to be seen properly. You could have the best offer in the world, the most groundbreaking product, the perfect funnel…But if your
Your Meta Ads CR Could Be 56% Higher – Here’s the Secret Read More »
Hey, Let me take you back a few years.When I first started running Meta ads, every campaign felt like chaos. One ad would randomly work.Another would tank without warning.Sometimes I’d stare at the Ads Manager at 2 AM thinking, “Maybe I just got lucky once…” The truth?Luck isn’t a strategy. The real difference between brands
Steal My Step-by-Step Meta Ad Creation Blueprint Read More »
