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Nature’s Yerba Mate Tea Mix – Ad Pulse Monday 79

Hey, Welcome to the 79th edition of Ad Pulse Monday! For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business. If you’re already familiar with Ad […]

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The “Villain Origin Story” Ad Angle That’s Crushing It Right Now

Hey there, Let me tell you about the weirdest ad I saw this week. A skincare brand opened their ad with: “This moisturizer was created out of pure spite.” I stopped scrolling. You probably would too. Turns out, the founder had terrible acne, spent thousands on dermatologists who dismissed her concerns, and got so fed

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How to Write Facebook Ad Captions That Boost CTR by 46%

Hey, Let’s play a quick game. Imagine you’re scrolling through Facebook. You see an ad. The product looks good. The image is nice. But the caption? It’s a wall of text – or worse, it’s generic and forgettable. What do you do? You scroll past. That’s exactly what your audience is doing to your ads

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