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The “3-Second Reverse Hook” That Tripled Our Client’s Watch Time

Hey there, Last Tuesday, I was reviewing a client’s Meta ads dashboard and nearly spit out my coffee. Their video ads had a 12% hook rate. Which means 88% of people who saw their ad bounced within 3 seconds. Ouch. But here’s where it gets interesting: After implementing what I call the “3-Second Reverse Hook,”

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