Hey {first_name},
This week, I’ve decided to share something that I believe will be particularly valuable for you.
If you’re a part of our advanced course, you’re likely familiar with the structure I’m about to discuss.
A couple of months ago, I shared this same structure with you, and it’s also detailed in our resource sheet, alongside the B2C structure.
For those who haven’t enrolled in the course, I’m excited to present the most updated account structure for B2B businesses as we move into 2024.
Here’s the tailored structure for a Meta ad account in the B2B space:
1. Awareness Campaign: You can opt for a video view or post-awareness campaign, or whatever suits your style. A pro tip: focus on major placements like Reels, Stories, and Feeds for manual running. 🎥
2. Experiment Campaign: Set this up on ABO and use it to test various elements such as CTA, button, caption, audience, and creative. ABO ensures sufficient spending across all creatives. 🧪
3. Scaling Campaign: Once any creative or audience from the experimental campaign shows promise, I shift them here. This campaign is an accumulation of all the winners, usually run on CBO. ⬆️
4. Remarketing Campaign: Despite changes in efficiency, I still find value in remarketing, especially targeting those who have interacted with any Meta property. This has shown great results, so I allocate a minimal budget to it. 👥
5. Cost/Bid Cap Campaign: Understand your CPA, multiply it by 0.8, and use that figure as your bid for this campaign. It should contain only one ad set with a bid or cost cap, focusing solely on proven winners. 💰
Ad Set Management: A crucial strategy in my approach is managing ad sets efficiently. I ensure to never exceed four ads within a single ad set across the account. 📊
Looking forward to helping you scale new heights in your Facebook advertising endeavors!