Hey,
Videos are the gold mine of Facebook advertising.
They have 30% more engagement and a massive 60% increase in conversion rate compared to image ads on Facebook.
And there’s credible research and data to can explain why:
- Video helps your message go viral. Brightcove reported that social video generates 1200% more shares than text and images combined.
- Viewers retain 95% of the information conveyed in a message when they watch it in a video, compared to 10% when reading text.
- Dr. James McQuivey at Forrester Research says that one minute of video is worth 1.8 million words to a consumer when it comes to swaying an audience. This means that 1.8 million words, which is about 3600 pages, would translate to the equivalent communication of 60 seconds worth of video.
Regardless of whether McQuivey’s estimate represents a true measure, it’s obvious that video ads can maximize visibility, get more clicks, and increase your ROAS.
But here’s the deal. Simply slapping a camera on your product or service won’t cut it.
You need a winning formula to grab attention and turn viewers into customers.
Don’t worry, I have got you covered. Here are 5 excellent tips on crafting killer and profitable video ads. Let’s dive in!
1. Research
Before you start writing your script, you need to have a solid understanding of your audience. Here’s how to gather relevant information:
- Demographics: Age, gender, location, occupation, income level. This helps tailor your message to specific groups.
- Psychographics: Interests, values, lifestyle, and attitudes. These insights can help you connect on a deeper level.
- Pain Points: Identify the specific challenges or problems your audience faces that your product/service can solve. Use surveys, social media listening, and customer feedback.
- Desires and Goals: Understand what your audience aspires to achieve. Are they looking for convenience, cost savings, better health, or increased productivity?
2. Hook ‘Em Fast
Your opening should immediately capture attention. Consider these strategies:
- Surprising Statistic: Start with a fact or figure that shocks or intrigues. For example, “Did you know 90% of small businesses fail within the first year?”
- Relatable Pain Point: Highlight a common issue your audience faces. “Struggling to keep up with your daily tasks?”
- Engaging Question: Pose a question that makes viewers think. “What if I told you there’s a way to double your productivity without working extra hours?”
- Compelling Visuals: Use eye-catching visuals or animations that illustrate your point effectively.
3. Agitate the Agony
Make the pain point more vivid to resonate with your audience. Techniques include:
- Storytelling: Share a relatable story of someone struggling with the same problem. “Meet Jane Doe, a busy mom who couldn’t find time for her hobbies.”
- Descriptive Language: Use powerful adjectives and imagery. “Constantly overwhelmed by the never-ending to-do list?”
- Empathy: Show that you understand their struggles. “We know how frustrating it is to feel like you’re always behind.”
- Consequences: Highlight the negative outcomes of not addressing the issue. “Without a solution, you risk burnout and missed opportunities.”
4. Be the Guide
Present your product/service as the perfect solution. Here’s how:
- Clear Benefits: Focus on the key benefits and how they address the pain points. “Our app helps you organize your tasks effortlessly.”
- Unique Selling Proposition (USP): Explain what sets your product apart from competitors. “Unlike other apps, we offer real-time collaboration features.”
- Success Stories: Share testimonials or case studies. “John used our app and saw a 50% increase in productivity within a week.”
- Demonstration: Show your product in action. “Watch how easy it is to set up and start using our app.”
5. Call to Action
End with a strong and irresistible call to action. Make it clear what viewers should do next:
- Specific Instructions: Tell them exactly what to do. “Click the link below to start your free trial.”
- Urgency: Create a sense of urgency with limited-time offers. “Sign up today and get 50% off for the first month.”
- Incentives: Offer something extra to motivate action. “Register now and receive a free e-book on time management.”
- Ease of Action: Ensure the next steps are easy to follow. “Enter your email and get started in less than a minute.”
So there you have it – all my tips on how to create high-quality and effective video ads.
Ready to craft your next viral video ad?
Happy advertising,