Hey,
Ever been tempted to buy an agency ad account, thinking it might just be the secret weapon you need?
Maybe it’s the promise of:
- More stability for your campaigns, no risk of getting disabled overnight.
- Expert advice to fine-tune your ads and crush your targets.
- A boost in credibility to make your brand look next-level professional.
I get it.
The idea of a plug-and-play solution to smooth out the rough edges of Facebook advertising is appealing.
But hold on—before you dive in, there are a few lesser-known truths about agency ad accounts that could save you a lot of time, frustration, and money.
Here are four key insights that nobody is telling you but you should definitely know before making that purchase:
1. GST Hassles
You might think that buying an agency ad account means waving goodbye to GST, but that’s not quite the case.
You’ll still be required to file a reverse charge. If you’ve ever purchased a foreign service or tool, you’re likely familiar with this process.
This hidden complexity can lead to unexpected surprises when tax season rolls around, potentially complicating your accounting process and adding to your overall costs.
So, definitely talk to your accountant first to avoid any nasty surprises come tax time.
2. Additional Costs
Let’s talk money. Agency ad accounts often come with a commission fee ranging from 2% to 5% of your ad spend. This means that every time you run ads, you’ll be paying significantly more than you would with a standard account.
Just think about it: you’re already shelling out GST, and now you’re facing these additional charges on top of that. Why pay extra for a service that might not even deliver the promised results?
It’s crucial to weigh these costs against your potential return on investment.
3. No Magic Fix
Here’s the hard truth: an agency ad account is not a magic wand that will fix your ad problems. If your creatives and messaging aren’t persuasive enough, no account—agency or otherwise—can save your ads.
Your success hinges on how effectively you can engage your audience. If your ads don’t resonate or inspire action, you’re essentially throwing money into a black hole.
Instead of relying on an account type to transform your results, focus on refining your ad content and strategy.
4. Over Promised Stability
You might have heard claims of “increased stability” when it comes to agency accounts, but don’t let that fool you.
These accounts can still be disabled, just like any other. You’re ultimately at the mercy of Facebook’s ever-changing rules and regulations. Stability is a common promise, but it’s not a guarantee.
So, before you get swayed by the allure of a more stable account, remember that the same risks apply regardless of the account type.
Simply put, agency accounts can be tempting, especially with the promise of a smoother ride. But before you take the leap, ask yourself if the extra fees and supposed benefits truly align with your business goals.
Sometimes, the best path forward is investing in better creatives, a solid targeting strategy, and keeping your expectations realistic.
Happy advertising,