Hey,
Welcome to the 37th edition of Ad Pulse Monday!
For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business.
If you’re already familiar with Ad Pulse Monday, welcome back!
Consider bookmarking these posts, creating a handy repository right in your browser.
Without further ado, let’s dive in
Vitamin C Resume
To view the ad, register on Minea using this affiliate link (and get a flat 20% discount on paid plans):
https://app.minea.com/ads/facebook?ref=k63dd
And then click on this link:
https://app.minea.com/en/ads/facebook/1352065595572807/details?ref=k63dd
1. Thumbnail score:
I’m giving this a solid 5 out of 5.
This ad nails the attention-grabbing factor right from the start. The concept of creating a “resume” for your product is brilliant—it immediately highlights the features, benefits, and value proposition in a familiar format that resonates with everyone.
We’ve all used a resume at some point, so it’s instantly relatable. The quirky, fun copy keeps people engaged.
While the idea might not be super clear at first glance, once the audience gets it, they’ll feel smart for understanding the clever twist. The synergy between the copy and visuals in this ad is spot-on, giving it a unique edge.
2. Click Score:
This earns a 3.5 out of 5 from me.
The ad stands out with its creative design, and it’s gathered some social proof over time, which is great for boosting clicks. However, there’s no clear CTA, which is a missed opportunity.
Plus, the description is too long, going beyond the displayable character limit, which could hurt the CTR.
3. Ugly Score:
This gets a solid 4.5 out of 5.
While the product and brand are visible, the ad doesn’t scream “ad,” which is a huge plus. The resume format gives it a fresh, novel feel, and that’s definitely going to reduce CPM and make it more effective.
4. Congruency Score:
I’m giving this a 5 out of 5.
When you click through, you’re taken to a product page that features the exact serum shown in the ad.
The page is clean, easy to navigate, and well-structured, with CTAs, customer reviews, and related products all positioned perfectly.
Caption:
This caption is spot-on.
It’s well-written and structured with paragraph breaks and emojis that keep the text easy to read.
It also effectively highlights the product benefits and includes a well-defined CTA. Mentioning free delivery is a nice touch that enhances the offer and is sure to boost the CTR.
How can you use this for your business?
- The resume-style ad format works because it taps into something familiar to almost everyone—resumes. This makes it instantly relatable and piques curiosity. You can apply this by finding a familiar format or concept that resonates with your audience, then twist it creatively to align with your product or service. Think outside the box and connect your message to something universally understood.
- One area this ad missed out on is the lack of a strong CTA. Always make it easy for your audience to know what to do next. Whether it’s “Shop Now,” “Learn More,” or “Get Started,” your CTA needs to be clear and visible. Don’t leave your audience wondering what the next step is after they’ve engaged with your ad.
Check Out the Landing Page:
Here’s the landing page for this product:
https://foxtale.in/products/c-for-yourself-vitamin-c-serum
This post is packed with insights; I again recommend bookmarking it in your browser for future reference.
Well, that’s all for post, folks!
Finally, I would like to add that I will continue sending you these ads every Monday, but they alone may not be sufficient for your success as you would want more concepts under your belt.
Therefore, if you are a Facebook ads marketer and want more ads like these for yourself, then go ahead and check out Minea.
Here is the promo code offering you 20% off for 3 months: SANNIDHYA20
And here is my affiliate link: [https://app.minea.com/find-winning-product?ref=k63dd]
Also, let me know which niche’s ad I should pick up next for you. I would love to hear from you.
DISCLAIMER: This post contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission.Post navigation