Hey,
Welcome to the 33rd edition of Ad Pulse Monday!
For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business.
If you’re already familiar with Ad Pulse Monday, welcome back!
Consider bookmarking these posts, creating a handy repository right in your browser.
Without further ado, let’s dive in
Supercream
To view the ad, register on Minea using this affiliate link (and get a flat 20% discount on paid plans):
https://app.minea.com/ads/facebook?ref=k63dd
And then click on this link:
https://app.minea.com/en/ads/facebook/1272799890166045/details?ref=k63dd
1. Thumbnail score:
I’m giving this a solid 4 out of 5.
This is one of the best examples of a testimonial ad done right. For those who don’t know, nine out of 10 people trust what a customer says about a business more than what that business says about itself.
Therefore, incorporating real customer feedback in your ads is a powerful way to capture attention and enhance credibility.
However, not just any testimonial will do—the key is to use ones that are engaging and personal, those that offer fresh insights, address potential objections, or showcase tangible results.
Including the customer’s name and location boosts credibility further. Although it’s already strong, adding the customer’s photo would make this ad creative an absolute winner.
2. Click Score:
This earns a 3.5 out of 5 from me.
The ad stands out with a customer testimonial that effectively highlights its benefits. The headline is particularly effective, appealing to a broad audience and tackling common consumer objections.
The only issue I have is with the description that exceeds the character limit, making it difficult to read fully.
3. Ugly Score:
This is a good 4 out of 5.
While the product image and brand name are prominently featured, using the testimonial lends an ‘ugly-ad’ feel, which can be surprisingly effective.
4. Congruency Score:
This ad’s congruency score is a solid 5 out of 5.
You’re redirected to the moisturizer’s product page, where you find the exact same benefits listed as showcased in the ad. The landing page is pleasing to the eyes and easy to navigate.
It also has CTAs, customer testimonials, and related product catalogs placed at the right spots.
Caption:
This caption gets a 5 out of 5.
It’s concise and clear, effectively explaining the offer with bullet points, paragraph breaks, and emojis to enhance readability.
Additionally, it includes a compelling call-to-action at the end, encouraging users to click the ‘buy now’ button.
How can you use this for your business?
- Leverage Customer Testimonials: Testimonials can significantly enhance the credibility and appeal of your ads. Choose testimonials that address common objections, highlight unique benefits, or showcase real results.
- Enhance Visual Credibility: While this ad could have used a customer image for better connection, you can take it a step further. Include real pictures or short video clips of customers using or discussing your product. This humanizes your ads and can make the benefits of your offerings more tangible.
- Call-to-Action: Always include a clear, compelling call-to-action (CTA) in your ads and captions. Whether it’s ‘Buy Now’, ‘Learn More’, or ‘Sign Up’, your CTA should align with the objective of your ad and tell users exactly what to do next. This clarity removes friction and guides them smoothly towards conversion.
Check Out the Landing Page:
Here’s the landing page for this product:
https://foxtale.in/products/ceramide-supercream
This post is packed with insights; I again recommend bookmarking it in your browser for future reference.
Well, that’s all for post, folks!
Finally, I would like to add that I will continue sending you these ads every Monday, but they alone may not be sufficient for your success as you would want more concepts under your belt.
Therefore, if you are a Facebook ads marketer and want more ads like these for yourself, then go ahead and check out Minea.
Here is the promo code offering you 20% off for 3 months: SANNIDHYA20
And here is my affiliate link: [https://app.minea.com/find-winning-product?ref=k63dd]
Also, let me know which niche’s ad I should pick up next for you. I would love to hear from you.
DISCLAIMER: This post contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission.