Ad Pulse Monday 3 – The Enigma of Firefly Lights


  1. Create a slightly better-quality thumbnail that isn’t blurry.
  2. If you can make the subject appear mysterious, do so in the first 3 seconds to pique the viewer’s curiosity.
  3. Use multiple shots and angles of the product, including before-and-after views, to maintain viewer interest.
  4. Use a time-sensitive CTA at the end; otherwise, what’s the purpose of such a buildup if you don’t strike while the iron is hot?
  5. Keep the duration under 15 seconds.