Hey,
Welcome to the 10th edition of Ad Pulse Monday!
For those new to this series, every Monday, I select an ad or ads that I believe have performed exceptionally well. I’ll break down their success factors, key takeaways, and how you can apply these insights to your business.
If you’re already familiar with Ad Pulse Monday, welcome back!
Consider bookmarking these posts, creating a handy repository right in your browser.
Without further ado, let’s dive in!
Wholistic Career Development App
Watch the complete ad here: https://app.minea.com/en/ads/facebook/788234983320692/details?ref=k63dd
1. Thumbnail score:
I’m giving this a solid 4 out of 5.
In the coaching industry in 2024, this trend of providing upfront value and then prompting action is going to be huge. It helps build trust, establish authority, and then sell effectively.
If you’re using this ad for your top-of-funnel (TOFU) audience, it’s a definite 5 out of 5. You need to introduce yourself as an authority to this audience so that they trust you instantly.
2. Click Score:
I’d rate this a 3.5 out of 4. The carousel does a great job of keeping your interest until the very end.
The video in the final slide creates a sense of urgency and FOMO, ensuring that you’ll click on it to download the application.
3. Ugly Score:
This gets a 4 out of 5 from me.
The checklist-type design is something a lot of influencers are using lately. So, this ad can easily blend in with the posts in your feed rather than standing out as an ad.
Therefore, it’s actually an excellent way to grab attention and hook your audience.
Caption:
I’d give this a 2.5 out of 5. The caption looks chaotic. There are multiple calls to action (CTAs) that don’t clearly convey the real purpose of the ad or what it’s asking from you.
How can you use this for your business?
- Offer value upfront to your target audience and then prompt action. This approach helps you build trust and establish authority, especially with your TOFU audience.
- Use carousels to keep your audience’s interest until the very end, and include a sense of urgency or FOMO in the final slide to encourage clicks.
- Utilize a checklist-type design in your ads, as it’s an effective way to blend in with your audience’s feed and grab their attention.
- Ensure your caption is clear and concise, with a single, focused call to action that conveys the purpose of your ad.
Check Out the Landing Page:
Here’s the landing page for this product:
https://getheadway.me/brand?utm_campaign_id=%7B%7Bcampaign.id%7D%7D
This post is packed with insights; I again recommend bookmarking it in your browser for future reference.
Well, that’s all for the post, folks!
Finally, I would like to add that I will continue sending you these ads every Monday, but they alone may not be sufficient for your success as you would want more concepts under your belt.
Therefore, if you are a Facebook ads marketer and want more ads like these for yourself, then go ahead and check out Minea.
Here is the promo code offering you 20% off for 3 months: SANNIDHYA20
And here is my affiliate link: [https://app.minea.com/find-winning-product?ref=k63dd]
Also, let me know which niche’s ad I should pick up next for you. I would love to hear from you.
DISCLAIMER: This post contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission.