Hey,
Is your B2C Facebook Ads account stuck in a rut?
Do you find yourself spending hours wrestling with a disorganized mess of B2C Facebook ad campaigns?
You’re not alone!
Many marketers struggle with disorganized B2C Facebook Ads, which can lead to
- Wasted time & budget
- Underperforming campaigns
- Additional workload
But guess what? I
It’s time to ditch the disappointment and embrace a winning formula!
This tried-and-tested B2C Facebook Ads account structure isn’t just theory; it’s helped me generate an astonishing 12x Return On Ad Spend (ROAS), and I believe it can be your secret weapon, too!
P.S. I’ve already shared my 7-figure B2B FB ad account structure in my previous newsletter. In case you missed it, make sure to check it out!
Now, let’s dive into my 8-step structure to discover how you can transform your B2C ad account:
Step-1: Awareness Campaign
This could be a video view or post-awareness campaign tailored to your preference.
A key tip: focus on major placements like Reels, Stories, and Feeds.
Step-2: Experiment Campaign (Videos + Images)
Use ABO for this campaign to test different aspects such as CTA, Button, Caption, Audience, Creative, etc. ABO ensures adequate budget allocation across all creatives.
This campaign is exclusively for videos, images, and carousels.
Step-3: Experiment Campaign DPA
Keep catalog ads separate from images and video campaigns for clarity and better analysis. This involves experimenting with various product sets, similar to the previous campaign type, and is also run on ABO.
Step-4: Scaling Campaign (Videos + Images)
Once a winning creative or audience is identified in the experimental campaign, shift it here. It’s a collection of all successful elements, usually run on CBO.
Step-5: Scaling Campaign DPA
Successful product sets and captions from the experimental campaign are transitioned here.
It operates under CBO, mirroring the Scaling Campaign (Videos + Images)
Step-6: Remarketing Campaign
Though remarketing audiences have become less efficient, retargeting people who interacted with any Meta property gives significant results. A minimal budget is allocated to this audience, focusing on dynamic catalogs.
Step-7: Advantage Shopping Campaign
Currently, this campaign receives the largest budget due to its consistently high ROAS, often reaching 8+ or even 10+. It’s a significant development in Meta ads.
Step-8: Cost/Bid Cap Campaign
Calculate your CPA, multiply it by 0.8, and set that as your bid.
This campaign features multiple ad sets with a bid or cost cap and uses a proven audience, product sets, and creatives.
It includes a mix of catalogs, single images, and videos.
And that’s a wrap!
Implementing this structured approach can streamline your efforts, drastically reduce wastage, and potentially multiply your returns.
Remember, the key to scaling effectively isn’t just throwing more money at your ads—it’s about smarter, structured spending.
Here’s to boosting your ROAS and making your B2C campaigns work harder for you!