Hey,
Do you ever feel the constant anxiety of needing to check your Facebook ad campaigns?
Are you feeling like a burnt-out robot that is constantly monitoring, updating, and tweaking?
It’s not realistic.
Manually adjusting ad campaigns to improve marketing performance is not only mentally draining but also time-consuming and prone to human error.
So, how can you keep your paid campaigns running smoothly and continue to achieve optimal results?
You’re here because you have a good guess at what that answer is—and I’m here to tell you you’re right. Facebook ad’s automated rules can help you maintain a healthy account and scale your ads for bigger and better results.
I’m letting you in on the right way to use Facebook ads without losing control so that you can focus on the fun stuff, like targeting a profitable audience and brainstorming ad creatives.
Using these automated rules will help you maintain cost and results—but with half of the effort you’re putting in now.
Ready? Let’s dive in!
Rule 1:
This rule pauses any campaign that overspends (more than 1/3rd of daily budget).
Very effective when implementing Sneak Attack!
Rule 2:
This rule pauses any ad that has spent enough (usually 5xCPA) and is giving me 1.5xCPA
Rule 3:
This rule increases the budget of a campaign or ad set by 10% if its CPA is less than or equal to 80% of the account’s average CPA over the past three days.
Rule 4:
This rule decreases the budget of the campaign or ad set by 10% if its CPA exceeds 120% of the account’s average CPA over the past three days.
Rule 5:
If you are against using a lifetime budget, then these rules will help you with Dayparting
These rules can save you a ton of time and money by automating time-consuming and repetitive tasks.
By implementing these five rules, you’re not just setting up a system to manage your ads; you’re setting up a system that constantly optimizes and adjusts to bring you the best results possible.
So, give these rules a try, watch your efficiency climb, and let your campaigns run more smoothly than ever before.
Remember, the goal is to work smarter, not harder, and with these automation tips, you’re well on your way to doing just that.