Hey,
Ever been tempted to hit pause on your Facebook ads because they’re just not performing as expected? You see the views racking up, but the clicks and conversions?
Not so much.
It’s a common dilemma.
You’re staring at the analytics, wondering: Should I keep the campaign running or hit the brakes and figure out what’s going wrong?
You’re definitely not alone in this.
Believe it or not, over 96% of Facebook Ad experts struggle with a clear strategy on when to pause an ad campaign that’s underperforming.
But don’t worry, I’ve got something that can help.
If you are unsure when to pause and tweak your Facebook ad campaign for better results, here’s my complete framework designed to help you make those tough decisions more confidently.
Conditions to pause an ad: I pause an ad under two conditions
Condition 1:
Condition 2:
If the early indicators are good and the ad has spent enough.
Conditions to pause an ad set:
I never pause a campaign, whether it’s using CBO or ABO.
However, if all the ad sets in the campaign start failing for no clear reason, impacting conversion rates, and nothing seems to work, I then pause the campaign.
In a world where every penny counts, making informed decisions about your Facebook ad campaigns makes a real difference.
Remember, pausing isn’t always the answer, nor is running a campaign into the ground.
My framework offers a structured approach to evaluating your ads, helping you pinpoint when a pause is necessary or when a little tweak could turn things around.
Don’t let uncertainty dictate your next move. Use this guide to step up your game, optimize your ads, and achieve the results you want.